Client Overview: The Snowdrop Inn, located in Lindfield, is a cherished pub steeped in history and community spirit. Known for its cozy atmosphere, exceptional food, and wide selection of beverages, the Snowdrop Inn has recently undergone a rebranding initiative to modernise its image while maintaining its traditional charm.
Objective: The Snowdrop Inn approached us with the goal of freshening its online presence through a website redesign. The primary objectives were to create a modern, visually appealing website that reflected the pub’s updated branding, showcased its offerings, and provided a seamless user experience for customers seeking information or making reservations.
Design and Development Process:
- Discovery and Planning: We conducted thorough research to understand the Snowdrop Inn’s rebranding goals, target audience, and desired functionalities for the new website. Collaborative workshops were held to define the project scope and establish key design objectives.
- Visual Identity Refinement: Building upon the Snowdrop Inn’s rebranding efforts, we refined the visual identity to ensure consistency across all brand touchpoints. This involved updating the logo, color palette, typography, and other branding elements to reflect the pub’s modern yet timeless aesthetic.
- Website Design Concept: We then crafted a website design concept that aligned with the Snowdrop Inn’s updated branding and captured the essence of its unique atmosphere and offerings. The design focused on clean layouts, high-quality imagery, and intuitive navigation to enhance user engagement and drive conversions.
- Responsive Development: Leveraging the latest web development technologies, we built a responsive website that provided an optimal viewing experience across desktops, tablets, and mobile devices. The website was developed using modern coding practices to ensure fast loading times and smooth performance.
- Reservation System Integration: To streamline the booking process for customers, we integrated their Opentable booking software to easily make table reservations online, enhancing convenience and driving bookings for the Snowdrop Inn.
