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If you’re running an online business, it’s important to make sure your website is ranking as high as possible in search engine results pages (SERPs). This is where SEO comes in. SEO is the process of improving a website’s visibility and organic search results in Google and other global search engines. In this blog post, we will discuss five ways we help our client’s websites rank higher in SERPs.

Keyword Research

The first step in SEO is to identify the right keywords for your website. This can be done through research using online tools such as Google AdWords Keyword Planner and Google Trends. Once the right keywords have been identified, they need to be included in the website’s content, titles, meta tags, etc.

On-Page SEO:

Once the right keywords have been identified and included in the website’s content, the next step is to optimise the website for those keywords. This can be done through various on-page SEO techniques such as adding keyword-rich titles and meta descriptions, internal linking, etc.

Off-Page SEO:

Off-page SEO refers to all the activities that are done outside of the website to improve its SERP rankings. This includes link building, social media marketing, etc.

Monitoring and Reporting:

The final step in SEO is to monitor the website’s progress and results. This can be done through various tools such as Google Analytics and Search Console. SEO is a continuous process and it’s important to keep track of the results so that the necessary changes can be made if required.

Tools and Plugins

There are various SEO tools and plugins that can be used to improve a website’s SERP rankings. Some of the popular ones are Yoast SEO, Google Analytics, etc.

SEO is an essential part of any online marketing strategy. Here at Podium Design, we can implement all of the above to help your website climb the rankings on Google, so you can beat your competitors!

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