Overview:

Design&Lo, a prominent interior design firm located in Hove, East Sussex, partnered with us for a comprehensive rebranding and digital presence enhancement. The project encompassed the creation of a captivating logo, which would serve as the cornerstone of their new visual identity, followed by the development of a WordPress-based website instead of their current WIX site which was outdated and not mobile friendly. This case study provides insights into the seamless journey from logo design to a fully functional and aesthetically pleasing website.

Project Timeline:

• Week 1-2: Logo Design
  • Initial meetings and in-depth discussions with Design&Lo to understand their interior design philosophy and brand values.
  • Presentation of diverse logo concepts and options to provide a comprehensive choice.
  • Iterative feedback sessions, leading to the finalization of the logo design.
• Week 3-5: Website Design and Planning
  • Leveraging the approved logo, the website design phase commenced.
  • Collaborative design work, including wireframes, mockups, and design prototypes.
  • Incorporation of client feedback to ensure the website design aligned with Design&Lo’s aesthetic and brand identity.
• Week 6-8: Website Development
  • Implementation of the finalized design into a customized WordPress website.
  • Seamless integration of the logo and design elements for a cohesive visual identity.
  • Content integration, including portfolio showcases and service details.
  • Extensive testing and quality assurance to ensure optimal functionality and performance.
• Week 9-10: Project Delivery and Launch
  • Comprehensive training sessions for the Design&Lo team, enabling them to manage and update their website independently via WordPress.
  • A final review and testing phase to guarantee the website’s readiness for launch.
  • The official launch of the website and public accessibility.

Key Achievements:

1. Unified Branding: The project provided Design&Lo with a unified brand identity, comprising a striking logo and a visually consistent website, reinforcing their online presence.
2. Design Collaboration: Collaborative design efforts ensured that both the logo and website design resonated with Design&Lo’s vision, values, and design sensibilities.
3. User-Friendly CMS: The website was developed on WordPress, empowering the client to effortlessly manage and update their portfolio, services, and content.
4. Timely Completion: The project was executed efficiently within the specified 10-week timeframe, meeting client expectations and staying within budget constraints.
5. Client Satisfaction: Design&Lo expressed immense satisfaction with the final results, commending the uniqueness of the logo and the website’s user-friendliness, as well as its visual appeal.

Outcome: The Design&Lo logo and website project have successfully redefined the client’s visual identity and established an online platform to showcase their interior design expertise and services. The new logo encapsulates the essence of their design philosophy, while the WordPress-based website functions as a dynamic portfolio and an informative resource for prospective clients. This project has not only elevated Design&Lo’s online presence but also solidified their brand identity, contributing to their growth and recognition in the competitive field of interior design.