Webflow to WordPress migration

51 five-star reviews

Convert your Webflow website to WordPress

I’m Spencer, a freelance web designer based in Brighton. I rebuild Webflow sites on WordPress — pages, CMS content, images, forms and redirects — so the running costs stop climbing and your team can edit the thing without booking a developer.

Webflow is a genuinely good product and I’ll say so plainly on this page. But it is a platform you rent, with seat costs, plan tiers and CMS limits that some businesses eventually outgrow. If that’s where you’ve landed, moving is straightforward — I’ve built over 100 WordPress sites in 10+ years of doing this.

Get a free quote See a free mockup first

Fixed quote upfront. No hourly billing.

CMS content migrated 301 redirects mapped Design rebuilt You own the files Training included

10+Years of web development experience

100+WordPress sites across Sussex & the UK

£800Starting price, fixed quote

51Five-star reviews from clients

Not everyone who asks about this needs to migrate. Sometimes the platform is fine and it’s the design that’s tired, which is a website redesign rather than a move. I’ll tell you which one I think you need before you spend anything.

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On design

Design is the paradise of individuality, eccentricity, abnormality, and humors.

Why move

Why people move off Webflow

Webflow earns its reputation. The visual canvas is closer to real CSS than anything else on the market, the code is tidy and the hosting is well managed. Designers like it for good reasons and I’d never pretend otherwise.

What changes is the business around the site. These are the reasons people actually give me when they enquire about converting a Webflow site to WordPress:

Costs scale awkwardly — a site plan plus workspace seats adds up as more people need access

The CMS has hard collection and item limits that a growing content site eventually hits

Non-technical staff find the editor less familiar than the WordPress dashboard

A smaller extension ecosystem — things that are a free WordPress plugin need custom building

Ecommerce is limited next to WooCommerce once you need more than a simple product list

Finding another Webflow developer locally is harder than finding WordPress help

The one that catches people out is ownership. You can export CMS collections as CSV, but interactions, animations and page structure don’t come with you. You are renting a very good platform, and leaving it always costs a rebuild. On WordPress the files, the database and the content are yours — change host, change designer, or hand the whole thing to an in-house team without asking permission.

Why WordPress instead

WordPress runs a huge share of the web for practical reasons rather than fashionable ones. There is a plugin for nearly everything, so bookings, memberships, multilingual content and shops become configuration rather than custom development. Hosting is a competitive market instead of a single supplier, which keeps monthly costs down. Content structure is as flexible as you need, with no cap on post types or entries. That’s the real difference: WordPress is software you hold, not a subscription you maintain.

Editing stays visual

The worry I hear most is that WordPress means going backwards into a clunky admin screen. It doesn’t. My builds use visual page builders such as WP Bakery and DIVI, so laying out a page is still a drag, drop and type job — much closer to Webflow’s canvas than people expect.

The difference is who can do it. Webflow’s Designer rewards someone who understands the box model; the WordPress editor is something a marketing assistant can pick up in an afternoon. I train you at handover and you keep every login.

The migration

What the conversion covers — and what happens after

There is no one-click route out of Webflow. CMS collections come out as CSV, the rest of the site does not, so it gets rebuilt properly — content brought across, design reproduced, and every old URL pointed at its new home so nothing you’ve earned in search gets thrown away.

Pages and static content

Every page, every block of text, every image and PDF comes across. Nothing gets summarised or quietly dropped — if it’s on the Webflow site, it’s on the WordPress one at handover.

CMS collections

Blog posts, case studies, team members, projects — whatever your collections hold is exported and imported into matching WordPress post types and custom fields, with dates, authors and reference fields intact rather than flattened into plain pages.

Design rebuild

Webflow layouts and interactions can’t be transferred, so the design is rebuilt in WordPress. You can have it matched closely to what you’ve got now, or use the move as the moment to modernise. Both are the same amount of work from my side.

SEO and redirects

Page titles, meta descriptions, heading structure and alt text all carry over. Old Webflow URLs — including CMS collection paths, which rarely match WordPress defaults — are mapped one by one with 301 redirects, so links pointing at your old pages follow you across.

Forms and integrations

Webflow forms post to Webflow. Contact and enquiry forms, newsletter sign-ups, CRM connections and analytics all need rebuilding on the WordPress side, and I test each one before launch so no enquiry disappears on day one.

Mobile and testing

Every page is checked on phone, tablet and desktop before the switch. Responsive web design is not an afterthought here — most of your visitors will arrive on a phone.

Domain and go-live

Your domain stays yours and your web address doesn’t change. The new site is built on a staging address first, so your Webflow site keeps running until the day the DNS is pointed across and the redirects go live.

Hosting and updates

Webflow bundles hosting into the plan, so it’s worth knowing what replaces it. I offer managed WordPress hosting and support from £10 per month — security patches, plugin updates, backups and performance. Or take the files to any host you like; that’s the point of owning them.

Handover and training

You get every login, a walkthrough of the editor and 30 days of support for the questions that only surface once you’re using it. Cancel your Webflow plan after go-live, never before.

Still weighing up the platforms before you commit? I’ve compared the mainstream builders head-to-head in my Wix vs Squarespace vs WordPress test results.

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The honest answer

When Webflow is the right choice

I’d rather talk you out of a migration than take money for one you don’t need. For a good number of sites, Webflow is the better platform and staying put is the sensible call.

Stay on Webflow if…

Yours is a design-led marketing site with a small, stable content set — a handful of pages, a modest blog, nothing that will double in size next year. Webflow handles that beautifully and no cost saving is worth the disruption of moving.

Stay too if animation and interaction work is central to how the site sells — that’s Webflow’s best feature and reproducing it elsewhere is real effort. Same if one or two people maintain the site and already know the Designer. A platform your team is fluent in beats a theoretically better one they aren’t.

Move to WordPress if…

Your content is growing and you can see the CMS limits ahead of you. Or several people need to publish and the seat costs are becoming a line item you notice. Or the roadmap includes a proper shop, memberships, multiple languages or an integration Webflow would need custom work to reach.

The other honest trigger is dependency. If every small text change means emailing whoever built it, WordPress usually fixes that — not because the software is cleverer, but because far more people can work on it.

Not sure which side of that line you’re on? Send me your Webflow address and I’ll give you a straight answer, including “don’t bother” if that’s what I think.

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Pricing

How much does a Webflow to WordPress conversion cost?

Conversions start from £800, with a fixed quote agreed before any work begins.

What moves the price is the size of the job, not an hourly rate: how many pages you have, how many CMS collections need mapping, whether the existing design is matched or redesigned, how much interaction work needs reproducing, and whether there’s a shop or membership area to bring across. Send me your Webflow address and I’ll look at the real thing before quoting.

Every project gets a fixed quote upfront — no hourly billing, no surprise invoices. And I offer a free mockup before you commit, so you can see exactly what you’re getting.

Optional ongoing costs: hosting from £10/month, SEO retainers from £250/month.

Get a free quote for your conversion

From £800 Fixed quote, no hourly billing

That typically includes

All pages and content moved across
CMS collections mapped to WordPress
Custom WordPress build, no template
Mobile responsive design
301 redirects from your old Webflow URLs
Titles, meta and alt text carried over
Contact forms rebuilt and tested
SSL certificate
Training and 30 days support

Other platforms

Moving from another platform?

Webflow isn’t the only platform people outgrow. I handle the same migration for Wix, Squarespace and Shopify sites — same approach, same care over redirects and rankings.

Wix to WordPress

Wix gets a business online fast, then the monthly fee climbs and the SEO controls run out. Moving to WordPress gives you the settings, the plugins and a site you actually own.

Wix to WordPress →

Squarespace to WordPress

Squarespace looks great out of the box but keeps you inside its own templates and its own billing. WordPress opens up the plugins, the SEO control and the ownership.

Squarespace to WordPress →

Shopify to WordPress

If your shop is a small part of a bigger site, WooCommerce on WordPress usually works out cheaper than Shopify’s monthly plan plus app fees.

Shopify to WordPress →

The process

How the conversion works

Four stages, from first look to a site you run yourself. Your Webflow site stays live and untouched the whole way through.

First

Audit your Webflow site

I list every page, collection and URL, then work out how the structure translates into WordPress post types and fields. That map is what stops anything going missing later.

Then

Build the new design

I rebuild the design in WordPress on a staging address — matched to your current site or updated, whichever you’ve asked for. You review it there while Webflow carries on serving your visitors.

After that

Move the content

CMS collections are exported and imported, pages populated, forms rebuilt and connected, redirects written for every old URL, and everything checked on mobile before sign-off.

Finally

Go live and hand over

The domain is pointed at the new hosting, redirects go live, and I train you on the editor and hand over the logins. Then — and only then — you cancel the Webflow plan.

FAQs

Frequently asked questions

Still unsure about something? Ask me directly — I answer every enquiry personally.

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Will I lose my SEO when I move off Webflow?

The risk in any migration is old URLs going dead, so every Webflow address gets a 301 redirect to its new equivalent — CMS collection paths included, since those almost never match WordPress defaults. Titles, meta descriptions, headings and alt text all come across with the content. Rankings can wobble for a few weeks while Google re-crawls the new structure; that’s normal and it settles. If you want visibility pushed further afterwards, that’s ongoing SEO rather than part of the migration.

Does my Webflow CMS content transfer across?

Yes. Webflow exports collections as CSV, and those import cleanly into matching WordPress post types, with custom fields for anything that isn’t plain text. Posts keep their dates, authors and categories. What doesn’t come across is the design layer — interactions, animations and page structure aren’t in any export, so the front end is rebuilt rather than copied. I go through what that means for your site before quoting.

How long does a Webflow to WordPress migration take?

It depends on content and complexity rather than page count alone. A five-page marketing site with one blog collection is usually 5–7 days. For 10–15 pages, with several collections and integrations to reconnect, I’d allow around three weeks. Your Webflow site stays live the entire time — the switch only happens once you’ve signed off the new one.

Can I edit the WordPress site myself?

Yes, and for most teams this is the main reason they move. I build with visual page builders, so editing text, swapping images and adding pages is a drag-and-type job rather than a developer task. I train you at handover and you keep every login. If you’d rather not touch it at all, I offer hosting and support from £10 per month and handle the updates for you.

What happens to my domain name?

It stays yours and your web address doesn’t change. Webflow doesn’t sell domains, so yours is already registered elsewhere — I simply point it at the new hosting when you’re ready. The new site is built on a temporary staging address first, so your existing site keeps trading right up to the moment the new one goes live. Email tied to the domain is checked before the switch so nothing drops.

Is WordPress really better than Webflow?

No — it’s better for some situations and worse for others, and anyone who tells you otherwise is selling something. Webflow wins on design control and interaction work, and for a small, stable, design-led site it’s often the smarter platform. WordPress wins on cost as a team grows, on how much content you can hold, on how many people can edit it, on ecommerce depth and on ownership. Tell me which of those matter and I’ll say honestly whether the move is worth it.

Recent work

Websites I’ve built

A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.

Website design

Trusted by businesses across Sussex

How can I help?

Whether you’re planning a new website, need graphic design support, or want to discuss branding, I’m here to help. Book a call or fill in the form and I’ll be in touch as soon as possible.

Call 01273 011148 07907 575812

Email spencer@podiumdesign.co.uk

Reviews 51 reviews