White label WordPress partner 
51 reviews
51 reviewsWhite Label Web Design for Agencies
I’m Spencer, a freelance WordPress developer in Brighton. I build websites under other people’s brands — for marketing agencies, design studios and creative consultancies who need a build partner behind the scenes.
Your designs, your client, your invoice. Fixed price per project, agreed before you quote, so you know your margin when the proposal goes out.
100+WordPress websites built
55+Businesses worked with directly
10+ yrsWorking with WordPress
51Five-star reviews
Overflow work, a developer at capacity, or a pitch you won without a build team — I take WordPress builds for agencies and stay out of the client relationship. B2B and corporate clients are the bulk of it.
Talk it through → Why agencies outsource
Build capacity you don’t have to employ
A developer on payroll only makes sense when build work is constant. For most agencies it isn’t — it arrives in lumps, at the worst moment, with a date already promised.
A white label partner makes that a variable cost. The version that goes wrong is the one who disappears mid-project, misses your date, or emails your client directly — which is what I’m selling against.
Take builds without hiring or carrying a developer between projects
Know the build cost before you quote — margin fixed, not hoped for
Keep your studio on strategy, design and brand
Absorb overflow when your own developer is booked solid
Say yes to WooCommerce and custom work you’d otherwise decline
One person to brief, one person building — no account layer
I’ve built WordPress websites for over ten years — more than 100 of them. Agency work suits that: the decisions are made and the brand is set, so what’s needed is someone who builds it without needing the thinking done for them.
How it works
What white label actually means here
How it runs, NDA to handover.
NDA signed, and I stay invisible
I sign your NDA before anything is shared. I don’t contact your client, add the site to my portfolio, or credit myself in the footer. If they ask who built it, the answer is your agency.
Built from your Figma, XD or Sketch file
Hand me the file and I build what’s in it — spacing, type scale, states, breakpoints. Where a screen is ambiguous I ask rather than guess. Wireframes and a page list are enough to price from.
Overflow when your developer is full
Plenty of agencies have a developer already and need a second pair of hands for a month. I’ll take a whole project, a set of templates, or a stalled build with a launch date three weeks out.
Fixed price, quoted before you quote
One figure, priced from your designs — not an hourly rate with an open end. If scope genuinely changes I price it and tell you before I start, never after.
Dates I can hit, and honesty about slippage
What delays a build is almost never the build — it’s client content. Copy, logos, photos, product data. Get that moving at kick-off and most projects land on schedule.
You own the code
No licence, no lock-in, no ongoing fee. You get the install, the theme, any custom plugin code and a written handover — so your team, or the client’s next developer, can pick it up without calling me.
Want me on the client call, or nowhere near it? Both are on offer — some agencies introduce me as their developer, others want the client to hear one voice.
Start a conversation Pricing
Pricing your agency can quote on
A fixed build price means your margin stops being a guess. You know the cost, you decide what to charge, and nothing turns up later to eat the difference.
Builds start from £800, most land between £800 and £3,000, and larger projects — WooCommerce stores, membership areas, bespoke plugins, complex migrations — are typically £2,000 – £5,000+. No hourly billing, so the figure I give you is the one you set your margin against.
Separate products, not bundled: hosting from £10/month and care plans from £30/month — resell them, pass them through at cost, or host it yourself. SEO retainers from £250/month if you subcontract that too.
Send a design file for a price From £800 Fixed per project, not per hour
Every build includes
- Your design built faithfully in WordPress
- Responsive across mobile, tablet and desktop
- Editable content areas the client can use
- Clean, documented, unbranded code
- Speed and Core Web Vitals attended to
- Forms, integrations and tracking wired up
- Staging site and a written handover
- Post-launch fixes on anything I built
What agencies send me
The work I take on white label
Whole builds, single templates, or the technical job blocking everything else.
Design-to-WordPress builds
You’ve designed it, the client has signed it off, it needs building. I turn the file into a WordPress site that matches rather than approximates it — custom post types, flexible blocks, sections that hold their shape when the client pastes in twice the copy the design allowed for.
WooCommerce
The job agencies outsource most, because it’s where a build stops being layout and starts being logic. WooCommerce, end to end:
- Product, variation and attribute setup, including bulk imports
- Custom checkout flows, shipping rules and tax
- Payment gateways, subscriptions, bookings and memberships
- Migrations from Shopify, Squarespace or Wix
Custom plugin work
The other thing that gets outsourced: the feature that doesn’t exist yet. A calculator, a filterable directory, a quote builder, a portal, an API feed. I write it as a self-contained plugin rather than burying it in the theme, so it survives a redesign and the next developer can read it.
Maintenance — yours or mine
Two options. Your agency keeps the maintenance relationship and bills the client, and I’m there when something’s needed. Or I run it quietly through my WordPress support plans — updates, backups, security, uptime — and you resell or pass it through at cost.
A freelancer, not a subcontracted agency
I’m one person in Brighton — a WordPress freelancer in Sussex, not a studio with a sales team and a rotating bench. The person you brief writes the code. I was also British 800m Champion, which is irrelevant except that it taught me what a deadline is.
Send the designs. Get a fixed price back.
Get a build price → The honest bit
One person means capacity is finite
Better said here than after you’ve promised a client a date. There is one of me, no bench to throw at a project, and I turn work away rather than take on more than I can build properly.
What that costs you
Ring on a Friday needing a build started Monday and the answer is sometimes no. A heads-up while a pitch is live is usually enough to hold the time.
What it buys you
Check what I’ve got free →You always know who is building the site. No junior quietly assigned to it, no handover halfway through, no account manager relaying your brief onwards.
How to work around it
- Flag projects at pitch stage — no commitment, but I’ll pencil the time in
- Chase client content at kick-off — the biggest cause of slippage
- Agencies sending work regularly get first refusal on the calendar
The process
How a white label project runs
Four stages, all between you and me. Your client only sees your agency.
First
NDA and scope
NDA signed, then a proper look at the designs, page count, functionality and your date. I flag anything expensive to build before it becomes your problem.
Then
Fixed price and dates
One figure, one delivery date, in writing. Nothing starts until you’ve won the work — I don’t need you committed before your client is.
After that
Build on staging
The site goes up on a staging URL you share under your own framing. You consolidate feedback, I make the changes. I never go direct unless asked.
Finally
Launch and handover
Launch to whichever host you prefer, then a written handover. You own all of it. Maintenance stays with your agency unless you’d rather I took it.
FAQs
Agency questions
What agency owners ask before sending a first project. Anything else, ask me directly.
Get a build priceWill my client ever know you were involved?
Not unless you decide otherwise. I sign an NDA first, don’t contact your client, don’t credit myself in the footer, and the project never appears in my portfolio. Everything reaches them through you, as your agency’s work — though I’ll happily be introduced openly if you prefer.
How do you price white label work?
Fixed per project, quoted from the designs before you quote your client. Builds start from £800, most sit between £800 and £3,000, and larger ones — WooCommerce, memberships, custom plugins — are usually £2,000 to £5,000 and up. Scope changes get priced and approved first.
What are realistic timelines, and what causes delays?
A brochure build from finished designs is usually a few weeks; a store or custom functionality takes longer, and you get a date rather than a range. Delays are almost always client content — unwritten copy, logos in the wrong format, product data nobody has updated. Chase it at kick-off and the date holds.
Will you join client calls, or stay behind the scenes?
Either. Some agencies want a developer on technical calls — scoping an integration, reassuring a client’s IT people — and I’ll join as part of your team, under your brand. Others want the client to hear one voice, so I speak only to you.
Who handles hosting and maintenance after launch?
Whichever suits your model. Plenty of agencies keep the maintenance relationship — recurring revenue, and a reason to stay in touch — and call me when something needs doing. Or I run it in the background: hosting from £10/month and care plans from £30/month, priced separately.
How much capacity do you have?
Finite, and I’d rather be upfront than let you down. One person means I can’t scale up on a week’s notice. Mention a project at pitch stage and I’ll pencil in the time, no commitment either way.
Do we have to be near Brighton?
No. My office is on East Street in Brighton and I’ll meet agencies in Sussex or London, but most white label projects run over email and shared files. If you’re checking I’ve handled a client’s industry, the sectors page lists them and the portfolio has examples.
Recent work
Websites I’ve built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
Website design
Connect Mortgage Services
Website design
Lois O’Hara
Website design
APRO ai
Website design
Three Point Capital
Website design
We Are Metanoia
Website design
The Occupational Mind
A build partner for your agency
How can I help?
Designs ready to build, a developer at capacity, a WooCommerce project you’d rather not staff internally, or a pitch you want priced before it goes out — send it over and I’ll come back with a fixed figure and a date.
Book a call using the calendar or fill in the form — happy to sign an NDA first. The office is Main Floor, Clarendon Mansions, 80 East St, Brighton BN1 1NF.
Get a free quote
I reply personally within one working day.