Salon & beauty website design 
51 five-star reviews
51 five-star reviewsSalon Website Design
Salon & beauty website design that fills your appointment book
I’m Spencer, a freelance web designer based in Brighton. I build custom websites for hair salons, beauty salons, nail bars, barbershops, and spas across Sussex and the UK — sites that look as polished as your work, make it easy to book appointments, and bring in new clients through Google.
If your salon is relying on walk-ins and word of mouth alone, you’re leaving money on the table. A professional salon website with online booking, your full service menu, and genuine reviews working for you 24/7 — that’s how you fill your appointment book without spending a fortune on advertising. No agency fees. No templates. Just a salon website built around your brand, your services, and the clients you want to attract.
I’m Spencer — a Brighton-based freelance web designer and former British 800m Champion, using 10+ years of marketing experience to help hair salons, beauty salons, and spas across Sussex and the UK build stunning websites that actually generate bookings. Whether you’re a high-street salon, mobile beautician, or multi-location spa — I’ll build you something that fills your appointment book.
Fresha Treatwell Timely Booksy Square Appointments
£800Starting price, fixed quote
70%Of salon searches happen on mobile
3–4Weeks for most salon websites
100+WordPress sites across Sussex & the UK
Spencer & Yogi, Podium DesignIf your salon site is dated rather than missing, a website redesign is usually the quicker and cheaper route.
Talk it through → Why it matters
Why salons need a professional website
When someone new to the area searches "hair salon near me" or "beauty salon Brighton", what comes up? If it's not your business, you're invisible to potential clients who are actively looking for exactly what you offer.
Social media is important for salons, but it's not enough on its own. Here's why a dedicated salon website matters:
Online booking means clients can book at midnight, not just during opening hours
Your full service menu with pricing stops you answering the same questions over and over on DMs
Google reviews displayed on your website build instant trust with new visitors
You show up in local searches — "hairdresser near me", "beauty treatments near me"
Gift voucher sales generate revenue even when chairs are empty
A professional website sets you apart from home-based operators and mobile beauticians
Most salon owners I speak to either have no website, a basic Facebook page doubling as their online presence, or a dated template site that doesn't reflect the quality of their salon. Your website should feel like walking into your salon — clean, stylish, and welcoming. That's exactly what I build.
I approach salon website design from your customer's point of view — what do they need to see to pick up the phone? You don't need a generalist — you need a salon website designer who has done this before. My salon web design makes online booking effortless — web design for salons, barbers and beauty studios that turns browsers into appointments.
The essentials
What makes a good salon website?
I've built websites for businesses across Sussex and the UK. Here's what separates salon websites that fill appointment books from ones that don't:
Booking within two clicks
The number one rule for salon websites. A visitor lands on your site — within two clicks (or taps), they should be able to book an appointment. Your booking button needs to be visible on every single page, ideally fixed in the header or as a floating button on mobile. Instead of a salon website design company, you get me directly, from the first mockup to launch day.
Your service menu front and centre
Don't hide your treatments behind three submenus. People want to see what you offer, how much it costs, and how long it takes. Make it scannable, mobile-friendly, and easy to navigate by category.
Consistent branding
Your website should reflect the atmosphere of your salon. If your salon is sleek and minimal, your website should be too. If it's warm, bohemian, and colourful, the design should match. Consistent branding across your physical space, website, and social media creates a professional impression that builds trust.
Real photos, not stock images
Nothing kills trust faster than a salon website filled with stock photography of models. Use real photos of your salon interior, your team at work, and your actual clients (with permission). Authenticity sells in the beauty industry.
Local SEO targeting
"Hair salon near me" and "beauty treatments near me" are the searches that bring in new local clients. Every page on your website needs to be optimised for these local searches — proper titles, descriptions, and location references. This is how you beat the competition on Google.
Social proof everywhere
Google reviews, Instagram feed integration, before-and-after galleries, client testimonials — pepper your website with evidence that real people love what you do. Social proof is the number one trust builder for salon businesses. Many owners assume they need a beauty salon web agency, but a specialist freelancer can deliver the same results for less.
Every salon website I build includes all of these elements as standard — booking, service menu, branding, photography, local SEO and social proof, in one place.
See the examples Pricing
How much does a salon website cost?
Most salon websites I build fall between £800 and £1,500, depending on features and complexity.
Salons wanting gift voucher sales through WooCommerce, multi-location pages, or advanced booking features may be in the £1,500 - £2,500 range.
Every project gets a fixed quote upfront — no hourly billing, no surprise invoices. And I offer a free mockup before you commit, so you can see exactly what you're getting.
Optional ongoing costs: hosting from £10/month, SEO retainers from £250/month.
Get a free quote for your salon website From £800 Fixed quote, no hourly billing
That typically includes
- 5-8 page custom WordPress website
- Online booking integration (Fresha, Treatwell, Timely, etc.)
- Service menu with pricing
- Gallery of work
- Mobile responsive design
- Google Reviews integration
- Basic SEO setup
- SSL certificate
- Training and 30 days post-launch support
What I offer
Salon web design services I offer
Custom-built, not pulled from a template. Every site reflects your brand, your treatment menu, and the clients you want to attract.
Online booking integration
I integrate with all the major salon booking platforms — Fresha, Treatwell, Timely, Booksy, Square Appointments, and more. Your clients can browse available slots and book directly from your website, 24 hours a day. No phone calls, no DMs, no missed bookings. If you don't have a booking system yet, I'll help you choose the right one for your salon and set it up.
Service menus with pricing
A clear, well-organised service menu is one of the most important pages on your salon website. I'll build it so clients can easily browse your treatments, see what's included, check pricing, and click straight through to book. Cuts, colours, extensions, nails, facials, waxing, lashes — everything laid out clearly with no confusion.
Gift voucher sales
Gift vouchers are a proven revenue stream for salons, especially around Christmas, Valentine's Day, and Mother's Day. I can integrate gift voucher functionality using WooCommerce so clients can purchase vouchers directly on your website — choosing an amount, adding a personal message, and receiving a branded voucher by email. Revenue while you sleep.
Staff profiles
Your stylists and therapists are a huge part of why clients choose your salon. I'll create individual staff profiles showcasing each team member's specialisms, qualifications, and personality. Clients want to know who they're booking with — give them a reason to choose your team. Unlike a beauty salon website agency, I'll connect the booking system you already use rather than selling you a new one.
Gallery of work
Before-and-after colour transformations, nail art, bridal hair, skin treatments — a gallery of your actual work is the most powerful selling tool your website has. I'll build beautiful gallery pages that showcase your best work and can be updated easily as you photograph new clients.
Google Reviews integration
Your five-star Google reviews should be working for you on your website, not just on your Google listing. I'll pull your reviews directly onto your website so every visitor sees genuine client feedback. This builds trust instantly and reduces the number of people who leave without booking.
Opening hours and location map
Clear opening hours, your exact location on Google Maps, parking information, and directions. Simple things that make a big difference when someone is deciding whether to visit your salon. I'll make sure this information is prominent and consistent across your website and Google Business Profile.
Mobile-first design
Most salon bookings happen on mobile. Over 70% of people searching for salons are on their phone, often making a last-minute booking decision. Every website I build is fully responsive and tested across iPhone, Android, tablet, and desktop. Your booking button is always one tap away. A website for beauty salon owners should show treatments, prices and availability clearly on a phone.
SEO for salons
Getting found on Google is crucial for salons. Most new clients find their salon through a local search — and if you're not showing up, they're booking with your competitors instead. Every salon website I build includes:
- Local SEO setup targeting "salon + your town" searches
- Google Business Profile optimisation
- Proper page titles and meta descriptions for every service
- Fast loading speeds (Google rewards this)
- Mobile-friendly design (Google requires this)
- Schema markup for local businesses
Want to dominate local search results for your area? I offer ongoing SEO retainers to build your visibility over time — content creation, local citations, link building, and monthly reporting.
All of it included as standard. Fixed price, no retainer.
Get a free quote → Who I build for
Hair salons, beauty salons and spas
Every corner of the industry books differently. Here's how I approach each one.
Hair salons
Hair salon website design lives or dies on one thing: can somebody book at 10pm on a Sunday without ringing you?
If the answer is no, the site is costing you money. I build hair salon websites with Fresha, Treatwell, Timely or Phorest booking built in properly — not a link that dumps the client onto a third-party page that looks nothing like your salon.
After booking, the things that convert are a stylist-by-stylist gallery, a price list that's actually current, and enough of the salon's personality that someone can tell whether it's their sort of place.
Beauty and spa
Beauty salon web design has a different shape to hair. Treatment menus are longer, prices vary by practitioner and duration, and clients often book a course rather than a single appointment. I build websites for beauty salons that make your treatments look as good online as they do in person.
So beauty salon website design needs a treatment structure that doesn't collapse into an unreadable list, clear patch-test and consultation requirements where treatments need them, and gift voucher sales — which for most salons is a genuinely material revenue line at Christmas and is usually missing entirely.
Nail salons, barbers, spas and aesthetic clinics each shift the emphasis again, but the booking-first principle holds throughout.
Selected work
Salon website examples
I've built 100+ WordPress websites for businesses across Sussex and the UK. Each salon website is custom-designed to match the salon's brand and atmosphere — no templates, no generic designs.
Make-up in Orangeries
Website for a professional make-up artist.Want to see examples? View my full portfolio.
I've built 100+ WordPress websites and have 51 five-star reviews from businesses across Sussex and the UK. Whether you're a single-chair hair salon or a multi-treatment beauty destination, I'll build you a website that books more appointments and brings in new clients. Get in touch to discuss your salon website project.
The process
Steps I take to ensure a smooth process
Four stages, from first conversation to a website you can run yourself.
First
Initial call
We discuss your salon, your treatment menu, and what you want your website to do. No sales pitch — just an honest conversation about what will work for you.
Then
Quote and mockup
Fixed price, no surprises. I'll create a free mockup so you can see the direction before committing a penny.
After that
Design and build
I handle everything — design, content, booking integration, SEO setup, mobile testing. You'll see progress and can give feedback throughout.
Finally
Handover
Your finished salon website plus full training. No mandatory monthly fees holding your site hostage.
FAQs
Frequently asked questions
Still unsure about something? Ask me directly — I answer every enquiry personally.
Get a free quoteDo you only work with salons in Sussex?
No. While I'm based in Brighton, Sussex, I work with hair salons, beauty salons, and spas across the UK. Most of my communication happens over Zoom and email. I've built websites for businesses in Sussex, London, Surrey, Kent, and beyond.
Can you integrate Fresha or Treatwell into my website?
Absolutely. I integrate with all the major salon booking platforms — Fresha, Treatwell, Timely, Booksy, Square Appointments, and more. The booking widget sits directly on your website, so clients never leave your site to book. If you're not currently using a booking system, I'll recommend the best option for your salon size and needs.
How long does a salon website take to build?
3-4 weeks for most salon websites. Simpler sites can be quicker. Larger multi-location salons or sites with gift voucher shops and extensive galleries may take 4-6 weeks. I'll give you a timeline during our initial call.
Can I sell gift vouchers on my salon website?
Yes. I build gift voucher functionality using WooCommerce — clients choose an amount or specific treatment, add a personal message, pay online, and receive a branded email voucher instantly. It's a proven revenue stream, especially around Christmas, Mother's Day, and Valentine's Day.
Can I update the service menu and prices myself?
Yes. I build on WordPress with an intuitive editor. Update your prices, add new treatments, change opening hours, upload gallery photos — all without calling me. I'll train you during handover so you're completely confident.
Do you offer SEO for salons?
Every salon website includes basic SEO setup. For ongoing SEO work — content creation, local citations, link building, Google Business Profile management — I offer monthly retainers starting from £250/month. Local SEO is particularly effective for salons because you're targeting people searching in your specific area.
Will my salon website work on mobile?
Absolutely. Every website I build is fully responsive and tested across devices — iPhone, Android, tablet, and desktop. Over 70% of salon bookings happen on mobile, so mobile performance is a top priority in every salon website I design.
Do you design salon branding and logos as well?
Yes. I offer full branding packages including logo design, colour palettes, typography, business cards, and social media templates. Many salon owners combine a new website with a brand refresh — it's the most cost-effective way to launch with a cohesive, professional look that carries through from your shopfront to your Instagram.
Recent work
Websites I've built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
Accounting
Better Bookkeeping Solutions
Renewables
Greener Solar Solutions
Mortgage adviser
David Lewis Mortgage Management
Financial planning
Purpose Financial Planning
Electrician
The Electrical Company (Brighton)
PR agency
Wildwood Plus
Trusted by businesses across Sussex 
Get a free quote
Fill this in and I'll come back to you within one working day, whichever way you prefer. If I'm not the right fit for your project, I'll tell you straight.
Prefer to talk? Call me on 07907 575812You'll only ever deal with me.
I'm Spencer. No account managers, no hand-offs: I'll take your call, design and build your site, and still be here when you need a change. Yogi supervises.
I only use your details to reply to you. No mailing lists, no sharing.
Sectors
Industries I work with
Whether you're a startup, small business or multinational company, I build websites for businesses of all sizes across Sussex.
Accountants Architects B2B / Corporate Bakeries Builders Cafes / Coffee Shops Care Homes & Home Care Charities Chiropractors Coaching Construction Consultants Cosmetic Surgery Dentists Driving Instructors Electricians Estate Agents Financial Advisors Flooring Florists Golf Clubs Gyms / Fitness Hotels & B&Bs Insurance Brokers Interior Designers Kitchens Landscapers Law Firms Mechanics / Garages Medical Professionals Mortgage Advisors Nurseries / Childcare Nutritionists & Dietitians Photographers Physiotherapists Plumbers Podiatrists / Chiropodists Pubs & Bars Recruitment Agencies Renewables & Solar Restaurants / Hospitality Roofers Salons / Spas / Beauty Schools & Education Sports Clubs Therapists Tree Surgeons Vets Weddings / Events