Physiotherapy Website Design
Iâm Spencer, a freelance web designer in Brighton. I build websites for physiotherapy clinics and independent physios — designed around how people actually find a physio: in pain, on a phone, hunting for the next appointment.
No agency, no templates, no account manager. Over 10 years with WordPress, 100+ websites built and 55+ businesses worked with directly.
Musculoskeletal physiotherapy, sports injury and rehab — clinic, home visit or online. Offer talking therapies instead? My therapist web design page fits better.
Talk it through →Two very different people land on a physio website
In the UK you can self-refer to a private physiotherapist — no GP letter, no waiting list. So much of your traffic arrives having decided nothing except that something hurts. The rest is sent by a GP, a consultant or an insurer.
The self-referrer needs reassurance and a booking button. The referred patient needs detail: do you treat post-operative knees, is the practitioner HCPC registered, will the insurer pay. Most sites serve one and lose the other.
A booking route visible without scrolling
Clear âyou can refer yourselfâ messaging
HCPC registration and CSP membership shown, not buried
A page per condition, so traffic lands on the answer
Session fees and block pricing stated openly
Which insurers youâre recognised by
âPhysiotherapistâ is a protected title in the UK — only someone registered with the Health and Care Professions Council can legally use it. Thatâs a real advantage over the unregulated end of the injury market.
What a physiotherapy website has to do
Six things separate a site that fills a diary from one that looks tidy.
Online booking, not just a phone number
A phone number only works while the clinic is open and the patient is free to talk — not at 11pm with a shoulder they canât sleep on. Those visitors either book online or go back and book with someone who let them.
A page for every condition
Nobody searches âphysiotherapy clinicâ. They search sciatica, back pain, runnerâs knee, ACL rehab, frozen shoulder. Each gets a page — what it is, what treatment looks like, and a booking button.
Private, NHS and insurer clarity
âAm I coveredâ is a genuine search filter. If youâre recognised by Bupa, AXA Health or Vitality, that deserves its own page with pre-authorisation spelled out — plus how private work sits alongside any NHS contract.
Practitioner bios with specialisms
Patients choose a person, not a premises. Each physio gets a profile: HCPC number, CSP membership, training, and what they actually work in — sports injury, post-surgical rehab, chronic pain. The bio books straight into their diary.
Exercise prescription and video
Rehab happens between appointments. A video library by body area, a login-protected patient section, or a handoff into Physitrack or Rehab My Patient keeps the programme in front of patients.
Built for someone in pain, on a phone
Nobody in pain reads three paragraphs of practice philosophy to find out if you can see them this week. Fast loading, big tap targets, prices near the top, and a booking button that follows them down the page.
All six are standard on every clinic site I build — not upsells. Want to see the work? Have a look at my portfolio.
Get a free quoteIâve spent a lot of my life on the other side of the treatment table
Before Podium Design I was a middle-distance runner and a British 800m Champion. Competitive running comes with a standing appointment at a physio clinic — rehab plans, loading programmes, the slow return from a strain you thought would take a fortnight.
Iâm not a clinician and wonât pretend to be. But I know what it is to be the patient searching at speed, and why âwhen can I run againâ belongs on the page, not in the first appointment.
- Single-handed physios going private, or splitting NHS and private work
- Multi-practitioner clinics with several diaries and specialisms
- Mobile and home-visit physios needing a service-area page
- Sports injury and rehab clinics working with clubs and athletes
How much does a physiotherapy website cost?
Builds start from £800. Most clinic projects land between £800 and £3,000; larger builds — multiple practitioners, a deep condition library, a gated exercise area — sit in the £2,000 – £5,000+ range.
What moves the number is page count and integration work, not design time. Every project gets a fixed quote upfront and a free mockup first.
Separate, optional products: hosting from £10/month, support and care plans from £30/month, and SEO retainers from £250/month.
Get a free quote for your clinic websiteThat typically includes
- Custom WordPress build — no template
- Mobile-first layout, persistent booking button
- Online booking software integrated
- Condition pages structured for search
- Practitioner bios with registration details
- Fees and session block pricing laid out clearly
- Basic SEO and Google Business Profile
- SSL, forms and GDPR-compliant enquiries
- Training for your team
Physiotherapy web design services
Built in from the start, not bolted on later.
Clinic, home visit or online
Three products, three different questions — where, how long, how much. I set the booking flow up so a visitor picks the format first and never has to guess whether youâll travel to them. Mobile physios get a coverage-area page, not a shopfront.
Condition pages that earn the traffic
I structure pages around what people actually type:
- Sports injury — hamstring, calf, ankle, return-to-sport timelines
- Back pain and sciatica — the highest-volume terms in the sector
- Post-operative rehab — knee, hip and shoulder
- Running injuries — a self-diagnosing, motivated audience
Each ends where the visitor already wants to be: the diary.
Insurer recognition, spelled out
A patient with cover filters by insurer before anything else. A page naming who youâre recognised by, what pre-authorisation they need, and what happens with excess and shortfalls turns a hesitant browser into a booking.
Transparent fees and local search
âPrices on enquiryâ costs clinics more enquiries than it protects. I lay out initial assessment, follow-up and block-of-sessions pricing plainly, with appointment lengths beside each. I also align the site with your Google Business Profile and build the location pages that catch nearby searches.
WordPress, owned by you
Every site is a custom WordPress build you own outright — no proprietary platform, no hostage situation if you move on. Add a condition page, change your fees or upload a video without calling anyone. I train you at handover, and hosting and support stay optional.
Related sectors
If your clinic runs alongside a strength and conditioning studio, my gym and fitness web design covers timetables and memberships. For consultant-led practices thereâs medical website design, or browse every sector.
One person builds it. The person you brief.
Get a free quote →How a clinic build runs
Four stages, from first call to a site your team can run without me.
Discovery call
Your caseload, specialisms, booking software, and where enquiries leak.
Quote and mockup
A fixed price and a free mockup, so you see the design and booking journey first.
Design and build
Condition pages, booking integration, practitioner profiles, mobile testing, SEO setup.
Handover and training
The finished site plus training. No mandatory monthly fee.
Frequently asked questions
Still unsure? Ask me directly — I answer every enquiry myself.
Get a free quoteHow much does a physiotherapy website cost?
From £800, with most clinic projects between £800 and £3,000, and larger builds in the £2,000 – £5,000+ range. Fixed quote upfront — I donât bill hourly. Hosting from £10/month and support plans from £30/month are separate optional products, as are SEO retainers from £250/month.
Can you integrate my booking software?
Yes. Cliniko, Jane, WriteUpp and TM3 all offer an embed or booking link that sits natively in the design rather than throwing patients out to a bare third-party page. Havenât chosen a system? Tell me how you work and Iâll talk you through the options.
Do I need a separate page for every condition?
If you want search traffic, yes. A single âconditions treatedâ page listing twenty conditions ranks for none of them. Separate pages for sciatica, back pain, sports injury, running injuries and post-operative rehab each pick up their own traffic. Start with five or six.
Should I put HCPC and CSP on the site?
Absolutely. âPhysiotherapistâ is a protected title in the UK, so Health and Care Professions Council registration isnât a nice-to-have badge — itâs what legally distinguishes you. Chartered Society of Physiotherapy membership sits alongside it, and both belong on practitioner bios. Insurers, referring GPs and patients all look for it.
Do you only work with clinics in Sussex?
No. Iâm based in Brighton and work across Sussex, but I build for clinics UK-wide — the process runs over calls and email. Have a look at my portfolio, or get in touch.
Are you a physiotherapy web design agency?
No — Iâm one person. Iâve built over 100 WordPress websites, worked directly with more than 55 businesses across 10+ years, and have 51 five-star reviews. At an agency, the person who takes your brief is rarely the one who builds the site.
Websites Iâve built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
Michael and Barbara Bell Foundation
The Great Tour
Amarti.io
Allbuilding
Purdue Performance
PC COM
How can I help?
Whether youâre looking for website advice, planning a new website project, need graphic design support or want to discuss branding services, Iâm here to help. From WordPress development and website redesigns to logo design and complete brand identity projects, Podium Design offers comprehensive digital solutions for businesses across Sussex.
Please feel free to book a call using the calendar or fill in your details using the contact form to discuss your website project requirements, and Iâll be in touch as soon as possible. Iâd love to hear about your web design goals, branding needs, or any graphic design projects you have in mind.
I reply personally within one working day.
Industries I work with
Whether youâre a startup, small business or larger company, I build websites for businesses of all sizes across Sussex.