Nutritionist & dietitian web design

51 five-star reviews

Nutritionist Website Design

I’m Spencer, a freelance web designer in Brighton. I build WordPress websites for nutritionists and registered dietitians — sites that make your qualifications obvious, keep your claims inside the advertising rules, and turn readers into bookings.

No agency, no templates. The person you brief is the person who builds it: 10+ years with WordPress, 100+ WordPress websites built, 55+ businesses worked with directly.

Get a free quote See a free mockup first

Fixed quote upfront. No hourly billing.

For AfN and HCPC registrants ASA-aware copy Recipe content Online consultations Secure intake forms

£800Starting price, fixed quote upfront

100+WordPress websites built

55+Businesses worked with directly

51Five-star reviews

Neighbouring sectors: gyms and fitness, coaching, therapists.

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The real problem

Your website’s first job is proving you’re qualified

In the UK, “dietitian” is a protected title, regulated by the HCPC. “Nutritionist” is not. Anyone can use it, whatever they have or haven’t studied.

That’s why the Association for Nutrition keeps a voluntary register — ANutr and RNutr — and it’s how a qualified nutritionist separates themselves from an unregulated field. Most nutrition websites bury that on an About page in small grey text. It’s the biggest design mistake in the sector, and the one I fix first.

Registration and post-nominals in the header, hero and footer — not buried on an About page

Degrees and accrediting bodies set out plainly, awarding institution named

A clear description of what you do, what you don’t, and when you’d refer on

Copy written to sit inside the ASA and CAP Code rather than promise outcomes

Insurance and memberships visible where sceptical readers look

A booking path that treats health information carefully, and says so

The six essentials

What a nutrition website has to get right

Six things I build in from the start — retrofitting them is slow and costly.

Credentials as a design element

Registration marks and qualifications get their own place in the layout — a strip under the hero, a signature block on every service page, a proper practitioner page. Named bodies and registers, in plain language.

Copy that survives the CAP Code

The ASA polices nutrition advertising closely, and only health claims authorised on the GB register may be made. That makes testimonials risky: a client quote implying a medical outcome is still your claim. I place them to describe working with you, not results.

A niche, not “nutrition advice”

Sports nutrition, gut health, fertility, paediatric, weight management — a site built around one or two of these outranks and out-converts a general one. Each gets its own landing page and language.

Online consultations redraw your SEO map

Consult over video and you stop being a local business chasing “nutritionist near me” and become a national one. That means niche-led national targeting, with local pages only where you genuinely see people. Getting that split wrong wastes months.

Recipes and articles as the engine

Recipe and explainer content is where nutrition practices win organic traffic — but only when structured. Recipe markup, categories matching how people search, filters by meal or diet, and a call to action in every post.

An email list from day one

This matters more here than in almost any sector I build for. People research nutrition for months before booking, and a downloadable guide plus a useful newsletter keep you in front of them the whole time — so the list is wired in at launch.

All six come as standard. Want to see them applied to your practice? I’ll put a free mockup together first.

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Pricing

How much does a nutritionist website cost?

Builds start from £800; most nutrition practices land in the £800 – £3,000 range depending on pages, niches and programmes.

Larger builds — a full recipe library, several niche pages, digital products for sale — are typically £2,000 – £5,000+. Every project gets a fixed quote up front and a free mockup.

Hosting and support are separate products, so you only pay for what you use. Hosting starts at £10/month; a support and care plan — updates, backups, monitoring, someone to email — starts at £30/month. Neither is compulsory, and you own the site either way.

Growing it actively? SEO retainers from £250/month.

Get a free quote for your nutrition website

From £800 Fixed quote, agreed before work starts

That typically includes

Custom WordPress build, no templates
Practitioner page built around your registration
Niche service pages for the areas you work in
Consultation booking and intake forms
Recipe and blog structure to grow into
Newsletter sign-up wired to your email tool
Basic SEO setup and SSL
Training so you can run it yourself

What’s included

Nutrition web design services

Built in from the start, not bolted on once the site is live.

Package pricing, not just per-session

A single consultation is hard to sell online and undersells the work. Most practices do better presenting programmes — an assessment plus a set number of follow-ups — as comparable tiers, so a visitor chooses rather than emailing to ask the price.

Two or three tiers, clearly compared
Per-session pricing kept for returning clients
Deposits or full payment taken at booking
Prices stated openly — hiding them costs enquiries

Booking and intake, handled carefully

Nutrition intake forms ask about health, medication and lifestyle — special category data under UK GDPR, needing more care than a plumber’s contact form. So the site takes a short booking step for the appointment and payment, and the fuller questionnaire goes out afterwards by a route suited to health information, with a plain-English privacy notice.

Digital products and programmes

Meal plans, recipe packs and self-guided programmes earn from the website without adding hours to your diary. I build them as proper products — secure delivery so files can’t be shared by URL, card payment, automatic receipts — and they make a good first purchase for someone not ready to book a consultation.

Recipe and blog architecture

A blog is where nutrition sites take off or quietly die, and the difference is structure. Yours is built to carry hundreds of posts:

Recipe schema so entries can appear as rich results
Categories and tags mapped to how people search
Filtering by meal, occasion or dietary preference
Related-content and sign-up blocks inside every post
A template that stays fast as the library grows

SEO for a national practice

Video consultations widen your market and sharpen the competition at once. My SEO work targets niche, question-led terms rather than head terms the big health publishers own — the searches a specialist can realistically rank for.

WordPress, owned by you — plus support

Everything is a custom WordPress website, not a rented template. Add recipes, edit packages and change availability without calling me — and you own it outright. Afterwards, hosting from £10/month and a care plan from £30/month are there if you’d rather not think about updates.

A site that proves you’re qualified — from £800, fixed price.

Get a free quote →

The process

Steps I take to ensure a smooth process

Four stages, from first call to a site you run yourself.

First

Discovery call

Your registration, your niches, whether you see people in person or online, and what you sell besides consultations.

Then

Quote and mockup

A fixed price and a free homepage mockup, so you see the direction before committing. Changes here are free.

After that

Design and build

Design, build, booking, recipe structure, newsletter and SEO groundwork, with feedback throughout.

Finally

Handover and training

The finished site, plus training on recipes, packages and bookings. Hosting and support are yours to take or leave.

FAQs

Frequently asked questions

Still unsure? Ask me directly — I answer every enquiry personally.

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How should my site handle the nutritionist and dietitian distinction?

Plainly and prominently. “Dietitian” is a protected title regulated by the HCPC, so if you’re registered the site should present that clearly. “Nutritionist” isn’t protected, so if you’re on the Association for Nutrition’s voluntary register, ANutr or RNutr belongs in your header, practitioner page and footer — not halfway down an About page.

Can I put client testimonials on my nutrition website?

With care. The ASA and CAP Code treat a testimonial as your own advertising claim, so a quote implying a medical outcome carries the same risk as saying it yourself — and only health claims authorised on the GB register may be made at all. I’m a web designer, not a compliance adviser, so I won’t tell you what you may claim. What I will do is structure testimonials to describe what working with you was like, and keep them easy to reword later.

I consult online — do I still need local SEO?

Only as much as you actually work locally. If you see clients in a clinic, a local page and a Google Business Profile earn their keep. If you’re entirely online, the opportunity is national and sits in niche, question-led content. Most practices are in between, so I build a small local layer and weight the niche pages.

Do you work with nutritionists outside Brighton?

Yes. My office is at Main Floor, Clarendon Mansions, 80 East St, Brighton BN1 1NF, but I work UK-wide over calls and email. Ring 01273 011148 or 07907 575812, see my portfolio, browse the other sectors I work with, or book a slot from the contact page.

Who am I actually working with?

Me, throughout. I’m a solo freelancer, not an agency — 100+ WordPress websites built, 55+ businesses worked with directly, 51 five-star reviews, 10+ years with WordPress. Before this I was British 800m Champion, which is mostly why the business is called Podium.

Recent work

Websites I’ve built

A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.

Website design

Trusted by businesses across Sussex

How can I help?

Whether you’re looking for website advice, planning a new website project, need graphic design support or want to discuss branding services, I’m here to help. From WordPress development and website redesigns to logo design and complete brand identity projects, Podium Design offers comprehensive digital solutions for businesses across Sussex.

Feel free to book a call using the calendar or fill in your details using the contact form to discuss your website project requirements, and I’ll be in touch as soon as possible. I’d love to hear about your web design goals, branding needs, or any graphic design projects you have in mind.

Call 01273 011148 07907 575812

Email spencer@podiumdesign.co.uk

Reviews 51 reviews

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Sectors

Industries I work with

Whether you’re a startup, small business or multinational, I build sites for all sizes.