I’ve built websites for childcare providers and professional service businesses across Sussex and beyond. Here’s what separates the nursery websites that fill places from the ones that sit there doing nothing:
Ofsted rating displayed prominently. Parents check your Ofsted rating before anything else. Your rating, URN, last inspection date, and a direct link to the full report should be visible within seconds of landing on your website. It’s the single biggest trust signal for any nursery.
Warm, welcoming photography showing happy children at play. Stock photos won’t cut it. Parents want to see real children (with consent) in your actual setting — messy play, outdoor exploration, reading time, mealtimes. Genuine photography builds emotional connection and helps parents picture their child at your nursery.
Clear age group and session information. Baby room (3-12 months), toddlers (1-2 years), preschool (2-4 years) — whatever your age groups, make them crystal clear. Include session times, days available, and what a typical day looks like for each age group.
Fees and funding information that’s easy to understand. Don’t hide your fees. Parents appreciate transparency. Lay out your fee structure clearly, explain 30-hour free entitlement eligibility, 2-year-old funding, and Tax-Free Childcare. The nurseries that communicate funding clearly fill their funded places first.
Staff qualifications and DBS check information. Parents are trusting you with their child’s safety. Display your team’s qualifications (Level 3, Level 5, EYPS, QTS), confirm all staff are DBS-checked, and include a safeguarding statement. This isn’t optional — it’s essential.
Virtual tour or video walkthrough. A virtual tour lets parents explore your setting from home. This is especially valuable for parents relocating to the area or those who can’t easily visit in person. Even a simple video walkthrough of each room builds confidence.
Easy registration and waitlist process. If parents have to phone during office hours to register interest, you’re losing enquiries. An online registration or waitlist form that works at 10pm on a Sunday captures every potential family.
Testimonials from current parents. Google reviews and parent testimonials are gold for nurseries. Pulling reviews directly onto your website closes the trust gap. Comments about caring staff, happy children, and good communication are exactly what prospective parents want to read.
Opening hours and term dates. Sounds obvious, but many nursery websites bury this information. Opening hours, term dates (if applicable), closure days, and holiday club availability should be easy to find.
Every nursery website I build includes all of these elements as standard. Want to see what this looks like in practice? View my portfolio.
