Kitchen Company Website Design
I’m Spencer, a freelance web designer based in Brighton. I build websites for kitchen companies, showrooms and fitters across Sussex and the UK — sites built around one job: showing off finished kitchens beautifully enough that people book a showroom visit.
A kitchen is a considered, high-value purchase. People research for months before they walk through your door. Your website’s job is to build that confidence and turn a browser into a booked consultation. No agency fees. No templates. Just a project gallery that sells.
Whether you run a bespoke in-frame showroom, a design-and-supply business, or you fit kitchens as a sole trader — I build a site that puts your finished work front and centre and gets the enquiry. Related trades: interior design web design and construction web design.
Talk it through →A kitchen sale is won on the website, then closed in the showroom
Nobody buys a £15,000 kitchen from a web page. But they absolutely decide which two or three showrooms to visit from one. That shortlist is made on your website, usually late at night, months before they ever call.
So the site isn’t there to sell the kitchen — it’s there to earn the appointment. A tired, slow, photo-thin website quietly drops you off the shortlist before you know a customer existed. A confident one, full of finished installs, gets the diary filling up.
Show enough finished kitchens that a visitor can picture their own
Make booking a showroom consultation the obvious next step
Signal quality with your brand and appliance partnerships
Explain design-and-supply versus supply-only versus full fit
Reassure on budget without pinning yourself to fixed prices
Win the local “kitchen showroom near me” map pack search
That’s what I build. A kitchen website is one of the most visual projects there is — so I spend the time getting the gallery, the imagery and the booking journey right, because that’s where the enquiries actually come from.
What a kitchen company website actually needs
Everything on a kitchen site should push toward one thing: a booked showroom visit. Here’s what does the heavy lifting.
A project gallery that’s the whole site
This is everything. Big, well-shot photography of finished installs — ideally filterable by style so a shaker buyer isn’t wading through handleless kitchens. Shaker, handleless, modern, in-frame: let people jump straight to the look they came for. Before-and-after pairs are gold; they show the transformation, not just the result.
Book-a-consultation as the main CTA
The showroom visit is where kitchens are sold, so booking one should be the single most obvious action on the site. A clear “book a design consultation” button in the header and repeated through the page beats a buried contact form every time. Make it easy to pick a slot and turn up.
Showroom location & opening hours
If people are choosing which showrooms to visit, they need to know where you are and when you’re open — clearly, not hidden in a footer. An embedded map, parking notes and honest opening hours remove friction and feed your local search visibility at the same time.
Brand & appliance partnerships
The names you carry are trust signals. Neff, Bosch, Quooker, Silestone, the door brands you range — showing these tells a nervous buyer you’re an established, credible showroom, not a one-off. Logos placed well do quiet, constant reassurance work throughout the buying journey.
Design-and-supply vs supply-only vs fit
Buyers are often confused about what they’re actually buying. Spell out your model clearly — full design, supply and installation; supply-only for their own fitter; or fitting a kitchen they’ve bought elsewhere. Setting expectations early attracts the right enquiries and filters out the wrong ones.
Finance & honest budget guidance
A kitchen is a big spend, so finance options and realistic price framing matter. You don’t want fixed prices on a bespoke product — but “our kitchens typically start from X” and a note on interest-free finance stop the wrong-fit enquiries and reassure the right ones that you’re in their range.
Every kitchen website I build has all of this built in as standard — the gallery, the booking journey, the partnerships and the local search foundations. Want to see how it would look for your showroom?
Get a free mockupHow much does a kitchen company website cost?
As a freelancer rather than a VAT-registered agency, my pricing is straightforward and has no VAT on top. You get a fixed quote before we start — no hourly billing, no surprise invoices.
Most kitchen websites I build start from around £800, with the majority landing between £800 and £3,000 depending on how many pages and gallery styles you need. Larger showrooms wanting an extensive filterable gallery, multiple location pages, finance integration and heavier content are typically in the £2,000 – £5,000+ range.
Every project gets a fixed quote upfront, and I’ll build you a free mockup before you commit a penny, so you can see the direction first.
Optional ongoing costs, kept separate and clear: hosting from £10/month and care plans from £30/month, plus SEO retainers from £250/month if you want to push harder on local search.
Get a free quote for your kitchen websiteThat typically includes
- Custom WordPress website, no templates
- Filterable project gallery by kitchen style
- Before-and-after and finished-install layouts
- Book-a-consultation enquiry journey
- Showroom location, map and opening hours
- Brand and appliance partner logos
- Mobile responsive, fast-loading design
- Basic local SEO setup
- Training so your team can update it
Kitchen web design services I offer
Everything a kitchen showroom or fitter needs to build confidence and get the appointment — built in from the start, not bolted on later.
Filterable project galleries
The gallery is the reason your site exists, so I build it properly. Finished installs presented at full size, organised and filterable by style — shaker, handleless, modern, in-frame — so a visitor can go straight to the look they’re after. Before-and-after pairings show the transformation, and individual project pages let a serious buyer dig into materials, worktops and appliances.
Book-a-consultation journeys
Because the showroom visit is where kitchens are sold, I make booking one the clearest action on the site. A prominent, repeated call-to-action, a simple enquiry or booking form that captures the right details, and confirmation emails — so the visit is booked while the buyer is still keen, not lost to a form they never got round to filling in.
Local SEO for “kitchen showroom near me”
Most kitchen searches are local and increasingly mobile — people looking for a showroom they can actually visit. I structure the site and your Google Business Profile to compete in the local map pack, with proper location content, consistent contact details and fast pages. It’s the difference between being found by someone three miles away and being invisible to them.
Showroom & location pages
If your website’s job is to win the visit, the showroom needs to feel real and reachable. I build clear location pages with an embedded map, opening hours, parking and directions, and photography of the showroom itself — so a nervous first-time buyer knows exactly what they’re walking into before they commit an afternoon to it.
Brand & appliance partnerships
The names you carry do real trust work, so I give them room to breathe. Whether it’s appliance partners like Neff, Bosch and Quooker, worktop brands, or the door ranges you stock, I present your partnerships as the credibility signals they are — placed where they reassure buyers who are quietly wondering whether you’re an established, dependable showroom.
Clear service & finance framing
Kitchens are a slow, considered, high-value purchase, so the site has to reduce anxiety rather than add to it. I lay out your model plainly — design-and-supply, supply-only or full fit — and frame budgets honestly with “from” guidance and finance options, without pinning you to fixed prices on a bespoke product. The result is better-qualified enquiries.
Built on WordPress, yours to run
Every site I build uses WordPress, so you can add new finished kitchens to the gallery yourself without paying a developer each time. You own the site outright — no lock-in — and I provide full training. Need a hand later? I offer hosting and care plans from £10/month.
All of it included as standard. One fixed price, no VAT.
Get a free quote →How the project runs
Four stages, from first conversation to a website your showroom can run itself.
Discovery call
I start with your showroom, the styles you offer, your service model and how enquiries reach you today. No sales pitch — just working out what your website needs to do to fill the diary with the right consultations.
Quote and mockup
A fixed price with no VAT and no surprises, plus a free mockup so you can see how your finished kitchens will look on the page before committing to anything.
Design and build
I handle everything — the gallery structure, photography layout, booking journey, location pages and local SEO setup. You’ll see progress throughout and can feed back at every stage.
Handover and training
Your finished website plus training so your team can add new installs to the gallery themselves. No mandatory monthly fees — you own the site and can run it independently.
Frequently asked questions
Still unsure about something? Ask me directly — I answer every enquiry personally.
Get a free quoteWhat’s the most important part of a kitchen company website?
The project gallery, without question. A kitchen sale is entirely visual, and people shortlist showrooms from finished-install photography long before they call. I make the gallery the centrepiece — big images, filterable by style like shaker, handleless, modern and in-frame, with before-and-after pairings — because that’s what earns the showroom visit where the sale is actually made.
How much does a kitchen website cost?
Most kitchen websites I build start from around £800, with the majority landing between £800 and £3,000 depending on the number of pages and gallery styles. Larger showrooms needing extensive filterable galleries, multiple location pages and finance integration are typically £2,000 to £5,000+. Every project gets a fixed quote upfront with no VAT, and there’s no hourly billing.
Should I put kitchen prices on the website?
A kitchen is bespoke, so fixed prices rarely make sense and often scare off good customers or attract the wrong ones. What works is honest framing — “our kitchens typically start from X” — alongside finance options. That reassures buyers you’re in their range without pinning you down, and it filters out enquiries that were never a fit. I’ll help you strike that balance.
Can the site help us get booked showroom consultations?
That’s the whole point of it. The showroom visit is where kitchens are sold, so I make booking one the clearest, most repeated action on the site — a prominent call-to-action, a simple booking or enquiry form that captures the right details, and confirmation emails so the visit is locked in while the buyer is still keen.
Do you show our appliance and brand partnerships?
Yes, and they matter more than most showrooms realise. Names like Neff, Bosch and Quooker, plus your worktop and door brands, are trust signals that tell a cautious buyer you’re an established, credible showroom. I place them where they do quiet reassurance work throughout the buying journey, rather than tucking them away at the bottom of a page.
We’re a fitter, not a showroom. Is this still for us?
Absolutely. Whether you’re design-and-supply, supply-only or a fitter installing kitchens bought elsewhere, the same principles apply — a strong gallery of your finished work and a clear enquiry journey. I’ll set the site up around your specific model so the right customers understand exactly what you do and get in touch. Fitters sit close to construction and interior design work too.
Will we rank for “kitchen showroom near me”?
Local search is where most kitchen enquiries begin, so I build the foundations for it — proper location content, a well-structured Google Business Profile, consistent contact details and fast, mobile-friendly pages that help you compete in the map pack. For a harder push across a wider area, I offer ongoing SEO from £250/month.
Do you only work with kitchen companies in Sussex?
No. I’m based in Brighton, Sussex, but I work with kitchen showrooms and fitters across the UK. Most of the process runs over calls, email and shared documents, so location has never been a barrier. Wherever you’re based, you get the same fixed pricing and the same person building your site.
Am I dealing with you, or with a team?
Me, directly. I’m a freelance web designer with more than 10 years of experience — a former British 800m Champion turned designer — and I’ve built 100+ WordPress sites for 55+ businesses. The person you brief is the person who builds your site and answers your emails, which is why I’ve earned 51 five-star reviews. You can see more of my work in my portfolio.
Websites I’ve built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
PC COM
Handle Accounts
Opel Construction
Faulks Ltd
Bower Interior Design
Acre Landscapes
How can I help?
Whether you’re looking for website advice, planning a new website project, need graphic design support or want to discuss branding services, I’m here to help. From WordPress development and website redesigns to logo design and complete brand identity projects, Podium Design offers comprehensive digital solutions for businesses across Sussex.
Please feel free to book a call using the calendar or fill in your details using the contact form to discuss your website project requirements, and I’ll be in touch as soon as possible. I’d love to hear about your web design goals, branding needs, or any graphic design projects you have in mind.
I reply personally within one working day.
Industries I work with
Whether you’re a startup, small business or multinational company, I build websites for businesses of all sizes across Sussex. Browse every sector I work with.