Insurance Broker Website Design

Product lines as their own pages

Brokers rarely do one thing, and lumping everything onto a single “insurance” page helps nobody. I give each line the space it deserves:

• Commercial and business insurance — the core of most brokerages, from SME packages to complex commercial risks
• Motor and fleet — private motor, commercial vehicle and fleet arrangements
• Home and property — standard and non-standard household, landlord and high-value home cover
• Professional indemnity — PI and liability for firms that need it to trade
• Specialist and high-net-worth — the niche and bespoke lines that set a broker apart from an aggregator

Each page describes what you arrange and how to start a conversation — without making claims about specific cover or price, which stay in your regulated advice.

Quote-request forms done properly

A good enquiry form gathers enough to let you respond well, and no more. Insurance detail slides quickly into special-category data — health, claims history, convictions — so I keep online forms to the essentials, with clear privacy wording, and let the sensitive detail be taken over the phone where it belongs. That protects the client, protects you, and keeps the form quick enough that people actually finish it.

Claims support as a trust signal

Anyone can sell a policy; the difference shows at claim time. A dedicated claims section — how to notify a claim, what happens next, and that a named person handles it — is one of the strongest trust signals a broker site can carry. It reassures existing clients and it tells prospects exactly what they’re buying beyond the premium.

Accreditations front and centre

For a broker, credentials are credibility. I make sure the markers that matter are visible where they count:

• BIBA membership — the British Insurance Brokers’ Association badge that clients and referrers recognise
• Chartered Insurance Broker status, and CII / individual qualifications for your people
• FCA authorisation — reference number and regulatory statement, displayed consistently
• Trade memberships, insurer accreditations and any awards

These aren’t decoration — they’re the shorthand a referred prospect uses to decide you’re safe to deal with.

Adviser and team profiles

Commercial clients want to know who they’ll actually be dealing with. Proper profiles — experience, specialisms, qualifications, a real photo — turn an abstract firm into named people worth trusting. For a relationship business, this is often the page a referred prospect reads most closely before they call.

Built on WordPress

Every site I build uses WordPress, so your team can update product pages, add news and — importantly — adjust regulated wording without coming back to a developer. You own the site outright, with no vendor lock-in and cost-effective hosting. I provide full training at handover, and ongoing WordPress support is there if you want it.

SEO for a broking market

Most enquiries are warm, but a share of new business still starts with a search — a business owner looking for a commercial broker in their area, say. Sensible search engine optimisation around your locations and specialisms helps those people find you, alongside the referrals. I build the technical foundations in and can run an ongoing retainer from £250/month if you want to compete harder for that traffic.

Part of a wider B2B presence

If your brokerage sells largely to other businesses, the site sits inside a broader commercial identity. My B2B and corporate web design works the same way — credible, clear and built to validate a relationship rather than close a cold sale. Everything stays consistent so your firm comes across the same wherever a prospect finds you.