Every website I build follows the same straightforward process — no jargon, no mystery, no drawn-out timelines.
1. Discovery Call
It starts with a free call. I’ll ask about your property, your ideal guests, what’s working and what isn’t, and what you need your website to do. By the end, you’ll have a clear idea of scope, timeline, and cost. I also offer a free mockup so you can see the direction before committing.
2. Design
I create a custom design mockup so you can see exactly what your site will look like before I build it. No generic templates — everything is designed around your brand, your property’s character, and the guests you want to attract. If you need branding or logo design as part of the project, I handle that first.
3. Build and SEO Setup
Once the design is approved, I build your site on WordPress — custom-coded, mobile responsive, and fast. Your booking engine gets integrated, and every page gets SEO setup from day one: page titles, meta descriptions, image alt text, local keyword targeting, and Google Business Profile optimisation.
4. Launch and Training
Before going live, I test everything across iPhone, Android, tablet, and desktop. On launch day, you get a training session so you can update room descriptions, add seasonal offers, and publish blog posts without needing to call me. I include 30 days of post-launch support as standard, and ongoing hosting and maintenance is available from £10/month.
The whole process typically takes 4-6 weeks for a standard hotel site, or 6-8 weeks for larger properties with extensive facilities, restaurant integration, and gift voucher sales.
