Hotel website design

51 five-star reviews

Hotel Website Design

Hotel website design that drives direct bookings

I’m Spencer, a freelance web designer based in Brighton. I build custom websites for hotels, B&Bs, and boutique accommodation across Sussex and the UK — sites designed to drive direct bookings, reduce your dependency on OTAs, and showcase your property at its absolute best.

If your hotel website looks dated, doesn’t work properly on mobile, or sends most of your traffic straight to Booking.com, I can help. No agency fees. No generic templates. Just a purpose-built hotel website designed around your property, your guests, and the experience you offer.

Get a free quote See a free mockup first

Fixed quote upfront. No hourly billing.

SiteMinder Little Hotelier Cloudbeds Freetobook eviivo Beds24

15–25%OTA commission on every booking

From £800Fixed quote, no hourly billing

4–6Weeks for most hotel websites

60%+Of hotel bookings start on mobile

Already have an accommodation site that just needs bringing up to date? That is a website redesign rather than a new build.

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I’m Spencer — a Brighton-based freelance web designer and former British 800m Champion, using 10+ years of marketing experience to help hotels, B&Bs, and boutique accommodation providers across Sussex and the UK build websites that drive direct bookings and reduce reliance on third-party platforms. Whether you run a coastal boutique hotel, a countryside B&B, or a city centre property — I’ll build you a website that fills rooms.

Why it matters

Why hotels need a professional website

Every booking that comes through Booking.com, Expedia, or Hotels.com costs you 15-25% in commission. A direct booking engine — SiteMinder, Little Hotelier, Cloudbeds or Freetobook — keeps that margin with you.

That’s money straight out of your profit margin — and for many hotels, it adds up to tens of thousands of pounds a year. A professional hotel website is the single most effective tool you have for driving direct bookings and keeping more of your revenue.

Most hotel owners I speak to either have a website that hasn’t been updated in years, a basic template that doesn’t reflect their property’s character, or no website at all — relying entirely on OTA listings to fill rooms. The problem is you’re competing with every other hotel on those platforms purely on price, and you’re paying a hefty commission for the privilege.

Takes bookings directly, without paying a commission on every room

Shows every room type properly, so guests can compare before they book

Loads fast on a phone, where most trips are planned and booked

Makes your best-rate guarantee impossible to miss

Shows up when guests search for somewhere to stay in your area

Reads like your property, not like every other listing on an OTA

That’s where I come in. I build custom WordPress websites specifically designed for hotels — sites that look stunning, integrate with your booking engine, and are built to convert browsers into direct bookings.

You don’t need a generalist — you need a hotel website designer who has done this before. My hotel web design drives direct bookings — web design for hotels, B&Bs and guest houses that cuts reliance on third-party booking sites.

The essentials

What makes a good hotel website?

Hospitality web design has one commercial goal that outranks everything else: shifting bookings from the OTAs to your own site.

Booking.com and Expedia take a commission on every reservation, and for most independents that commission is the single largest marketing cost in the business. A direct booking engine with a genuine best-rate guarantee, and a site fast enough to hold someone who arrived from an OTA to compare, is the whole argument for hospitality website design.

A booking engine on your own domain

Availability, rates and payment handled on your site rather than on someone else’s. Every reservation that completes on your own domain is a reservation you keep the full value of.

A page for every room type

Standard, Superior and Suite deserve their own pages with their own photography, so a guest can weigh up the upgrade properly instead of guessing from one thumbnail.

Photography that earns the rate

Full-screen hero imagery and room galleries with lightbox viewing, all properly compressed and lazy loaded so the site stays fast without losing visual quality.

A visible best-rate guarantee

Guests routinely arrive from an OTA to compare. Say plainly that booking direct is the cheapest way to stay, and put it where they’ll see it before they click back.

Everything the property offers

Restaurant, bar, spa, weddings, meeting space, dog policy, parking, check-in times. The details people email you about should already be answered on the page.

Local search and hotel schema

Proper page titles, meta descriptions, schema markup for hotels and a Google Business Profile that matches. That’s how you get found by guests planning a trip to your area.

Every hotel website I build includes all of these as standard, and I’ll write the local content that supports them. Take a look at the examples below, or tell me how you take bookings today.

See the examples

Pricing

How much does a hotel website cost?

Three tiers cover almost every property I work with — from a small B&B that needs a clean, professional presence to a full hotel platform with booking engine, restaurant pages and gift voucher sales.

Starter From £800

Perfect for small B&Bs needing a clean, professional online presence.

Up to 5 pages
Room galleries with lightbox
Mobile responsive design
Contact form and click-to-call
Basic SEO setup
Image optimisation
Training and handover

Professional From £1,500

For hotels needing booking engine integration, multiple room pages, and local SEO.

8-15 pages
Booking engine integration
Individual room type pages
Restaurant and facilities sections
Google Business Profile setup
Local SEO targeting multiple areas
30 days post-launch support

Ecommerce From £2,000

For hotels wanting gift voucher sales, experience packages, or multi-facility platforms.

Full WooCommerce store
Gift voucher and experience sales
Payment processing (cards, PayPal, Apple Pay)
Channel manager integration
Restaurant and spa booking
SEO for all pages
Training and ongoing support

Every project gets a fixed quote upfront — no hourly billing, no surprise invoices. Get a free mockup before you commit, so you can see exactly what you’re getting. Optional ongoing costs: managed hosting from £10/month and SEO retainers if you want to keep building visibility after launch.

Not sure which tier suits your property? Tell me how you take bookings today and how many room types you have, and I’ll put a tailored quote together.

Get a free quote

What I offer

Hotel web design services I offer

Whether you need a booking-focused hotel website, a multi-facility platform with restaurant and spa pages, or a simple B&B site that drives direct reservations, I handle the full process — design, development, SEO setup, and launch. Everything is built on WordPress, so you can update room descriptions, seasonal offers, and blog posts yourself without calling me.

Custom hotel website

Every hotel website I build features custom layouts designed to showcase your property at its best — full-screen hero imagery, room galleries with lightbox viewing, and dedicated pages for each room type so guests can compare Standard, Superior, and Suite options side by side.

I optimise every image for web — proper compression, lazy loading, and responsive sizes — so your site loads fast without sacrificing visual quality. Over 60% of hotel bookings start on a mobile device, so every site is fully responsive and tested across iPhone, Android, tablet, and desktop.

Built on WordPress with an intuitive editor, you can update room descriptions, add seasonal offers, publish blog posts about local events, and manage your content without any technical knowledge.

Booking engine integration

I integrate your existing booking system — whether that’s Freetobook, eviivo, Beds24, SiteMinder, or another platform — directly into your website. Guests can check availability, view rates, and book without leaving your site. No redirects to third-party pages. No clunky iframes.

If you also list on OTAs, I can integrate your channel manager so bookings from any source update availability in real time — no double bookings, no manual updates. Your website becomes another distribution channel, but one where you keep 100% of the revenue.

SEO for hotels

A stunning website means nothing if nobody can find it. Every hotel website I build includes local SEO setup targeting “boutique hotel + your town” searches, Google Business Profile optimisation, proper page titles and meta descriptions, schema markup for hotels, and blog setup for local content.

Want to outrank other accommodation providers in your area? I offer ongoing SEO retainers to build your visibility over time — content creation, link building, Google Business Profile management, and monthly reporting.

Branding and logo design

Refreshing your property’s visual identity or launching a new venue? I offer branding and logo design alongside my web design service — logo design, brand identity packages including colours, typography, and brand guidelines, plus business card and social media branding.

Many hotel owners combine a new website with a full brand refresh — it’s the most cost-effective way to launch with a cohesive, professional look that carries across your website, booking confirmations, signage, and printed materials.

Ecommerce for gift vouchers and experiences

Gift vouchers and experience packages are a brilliant revenue stream for hotels. I build WooCommerce stores on WordPress — afternoon tea vouchers, spa day packages, dining experiences, and overnight stays — all with secure payment processing and automated delivery.

Product pages get proper SEO too, so your gift vouchers show up in Google search results. I’ll set everything up so you can manage orders and create new packages without needing technical knowledge.

Hosting and ongoing support

I offer managed hosting from £10/month — security updates, backups, plugin updates, uptime monitoring. Your site stays secure and online. Already have hosting? I can work with your existing setup. No mandatory monthly fees holding your website hostage.

The difference between working with me and a larger agency is simple: if something breaks, you can message me directly on WhatsApp — not a call centre, not a ticket queue. I’ll fix it.

The kinds of property I build for

Accommodation covers a lot of very different businesses, and the site has to match the one you actually run:

Hotels — room types, availability calendar, packages and events.
B&Bs and guest houses — smaller inventory, more personality, and the owner is usually the product.
Inns and pubs with rooms — two businesses on one site, and the food side often outsells the rooms.
Self-catering and holiday lets — availability and minimum stays drive everything.

If your property sits somewhere between two of those, that’s normal — I’ll build the site around whichever side earns the most.

All of it included as standard. Fixed price, no commission on your bookings.

Get a free quote →

Selected work

Hotel website examples

Every site is custom-made for the property it belongs to — no templates, no cookie-cutter layouts.

I’ve built 100+ WordPress websites for businesses across Sussex and the UK, including hospitality and accommodation providers. Each site is custom-designed — no templates, no cookie-cutter layouts. Want to see what I can do? View my full portfolio.

I’ve built 100+ WordPress websites and have 51 five-star reviews from businesses across Sussex and the UK. From boutique B&Bs to established hotels, my clients trust me to deliver websites that look professional and actually generate direct bookings.

If you’d rather see your own property in a layout before committing to anything, I’ll put together a free mockup of your homepage first. You get to see the direction, the typography and how your photography sits in it — and you’ve spent nothing at that point. I also build for restaurants and hospitality venues, which is often the other half of the same business.

The process

Steps I take to ensure a smooth process

Every website I build follows the same straightforward process — no jargon, no mystery, no drawn-out timelines.

First

Discovery call

It starts with a free call. I’ll ask about your property, your ideal guests, what’s working and what isn’t, and what you need your website to do. By the end, you’ll have a clear idea of scope, timeline, and cost. I also offer a free mockup so you can see the direction before committing.

Then

Design

I create a custom design mockup so you can see exactly what your site will look like before I build it. No generic templates — everything is designed around your brand, your property’s character, and the guests you want to attract. If you need branding or logo design as part of the project, I handle that first.

After that

Build and SEO setup

Once the design is approved, I build your site on WordPress — custom-coded, mobile responsive, and fast. Your booking engine gets integrated, and every page gets SEO setup from day one: page titles, meta descriptions, image alt text, local keyword targeting, and Google Business Profile optimisation.

Finally

Launch and training

Before going live, I test everything across iPhone, Android, tablet, and desktop. On launch day, you get a training session so you can update room descriptions, add seasonal offers, and publish blog posts without needing to call me. I include 30 days of post-launch support as standard, and ongoing hosting and maintenance is available from £10/month.

The whole process typically takes 4-6 weeks for a standard hotel site, or 6-8 weeks for larger properties with extensive facilities, restaurant integration, and gift voucher sales.

FAQs

Frequently asked questions

Still unsure about something? Ask me directly — I answer every enquiry personally.

Get a free quote

Do you only work with hotels in Sussex?

No. While I’m based in Brighton, Sussex, I work with hotels, B&Bs, and accommodation providers across the UK. Most of my communication happens over Zoom and email. If you’re Sussex-based, I’m happy to visit your property in person.

Can you integrate my existing booking engine?

Yes. I work with all the popular hotel booking systems — Freetobook, eviivo, Beds24, SiteMinder, Little Hotelier, and more. I’ll embed your booking engine directly into your website so guests can check availability and book without leaving your site.

How long does a hotel website take to build?

4-6 weeks for most hotel websites. Simpler B&B sites with fewer rooms can be quicker. Larger hotels with extensive facilities, restaurant integration, and multiple room types may take 6-8 weeks. I’ll give you a clear timeline during our initial call.

Will a website really reduce my OTA commission costs?

Yes — that’s the primary goal. Every direct booking through your own website saves you 15-25% in OTA commission. Even shifting 20-30% of your bookings from OTAs to direct can save thousands per year. Combined with a best-rate guarantee and proper SEO, your website becomes your most cost-effective distribution channel.

Can I update room availability and pricing myself?

Your room availability and pricing are managed through your booking engine or channel manager — I integrate these so they display live data on your website automatically. For content updates like adding photos or publishing blog posts, I build on WordPress with an intuitive editor and train you during handover.

Can you build gift voucher sales into my hotel website?

Absolutely. I can integrate WooCommerce into your website so guests can purchase gift vouchers, afternoon tea packages, spa treatments, and other experiences directly online — with automated delivery and payment processing.

Do you build websites for B&Bs and guest houses as well as hotels?

Yes — hotels, B&Bs and guest houses, inns and pubs with rooms, and self-catering and holiday lets. The inventory and the emphasis change with each, but the commercial goal is the same: more bookings taken on your own site instead of someone else’s. The Starter tier exists precisely for smaller B&Bs that need a clean, professional presence rather than a full platform.

Do I have to come off Booking.com and Expedia?

No, and I wouldn’t suggest it. The OTAs are a useful shop window — the problem is only when they’re your one and only channel. If you list on them, I can integrate your channel manager so bookings from any source update availability in real time, and the website works alongside them as the channel where you keep the whole booking.

Will my hotel website work properly on mobile?

Yes. Over 60% of hotel bookings start on a mobile device, so every site I build is fully responsive and tested across iPhone, Android, tablet, and desktop. Images are compressed, lazy loaded and served at responsive sizes so the site stays fast on a phone without losing the photography that sells the room.

Can you add restaurant, spa or wedding pages to the site?

Yes. Restaurant and facilities sections are part of the Professional tier, and restaurant and spa booking sits in the Ecommerce tier alongside gift vouchers and experience packages. If the food side of your business is as big as the rooms side, the site should reflect that rather than tuck it away on one page.

Get in touch to discuss your hotel website project. Whether you need a simple B&B site or a full hotel platform with booking engine, restaurant integration, and gift voucher sales, I’ll give you an honest quote and a clear timeline.

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Recent work

Websites I’ve built

A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.

Website design

Trusted by businesses across Sussex

How can I help?

Whether you’re planning a new website, need graphic design support, or want to discuss branding, I’m here to help. Book a call or fill in the form and I’ll be in touch as soon as possible.

Call 01273 011148 07907 575812

Email spencer@podiumdesign.co.uk

Reviews 51 reviews

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Sectors

Industries I work with

Whether you’re a startup, small business or multinational company, I build websites for businesses of all sizes across Sussex.

Hotel Website Design