Florist web design 
51 five-star reviews
51 five-star reviewsFlorist Website Design
Website design for florists who want to sell direct
Iâm Spencer, a freelance web designer based in Brighton. I build custom websites for florists and flower shops across Sussex and the UK — sites designed to showcase your arrangements, drive online orders, and help customers find you when they need flowers for any occasion.
If your florist website is outdated, doesnât show the quality of your work, or canât take online orders, I can help. No agency fees. No cookie-cutter templates. Just a flower shop that works the way yours does — occasion-led browsing, delivery rules that match your rounds, and a checkout that holds up on Motherâs Day.
WooCommerce WordPress Apple Pay Google Pay PayPal
£800Starting price, fixed quote
70%Of flower orders start on a mobile phone
4–6Weeks for a typical florist build
100+WordPress sites across Sussex & the UK
Before the argument, the plain version: florist website design here means a WooCommerce flower shop you own outright. Thatâs what the rest of this page is about, and itâs the reason my florist web design work looks different to the platforms below. Got a flower shop site already? Have a look at my website redesign services instead.
Talk it through → Why it matters
Why florists need a professional website
Iâm Spencer — a Brighton-based freelance web designer and former British 800m Champion, using 10+ years of marketing experience to help florists and flower shops across Sussex and the UK build websites that drive online orders and walk-in traffic. Whether you specialise in wedding flowers, funeral tributes, events, or everyday arrangements — Iâll build you a site that does your work justice.
Most of the âflorist websitesâ youâll find online arenât websites at all. Theyâre rented space on someone elseâs platform, and several of them are attached to a relay network.
The arrangement is always the same. An order comes in through the network, the network keeps a cut, and you do the work for whatâs left.
Worse, the customer who ordered those flowers isnât yours — their name, their email address and their reason for buying all sit in the networkâs database. Next Motherâs Day, the network markets to them. Not you.
Iâm not going to tell you to walk away from relay work overnight. For a lot of shops it fills quiet weeks and itâs genuinely useful. But it should be the overflow, not the foundation.
Every order that arrives through your own website is one you keep the full value of, from a customer whose details you actually own.
Thatâs the entire argument for a site of your own: the second order is free.
The first customer might cost you something to win. Every repeat after that arrives direct, and youâre not paying anyone a percentage for the privilege.
Whether you need an online flower shop, a portfolio site for wedding and event work, or a full business platform with delivery management, I handle the full process — design, development, SEO setup, and launch. Everything is built on WordPress, so you can update products, add seasonal arrangements, and manage orders yourself without calling me.
The florist details
Built around how a flower shop actually runs
This is the part generic web designers get wrong, because theyâve never watched a floristâs February.
Delivery zones that match reality
Your delivery area isnât a circle on a map. Itâs a set of postcodes with different drive times and different minimum spends. I set delivery pricing by postcode so a same-village drop and a forty-minute round trip arenât charged the same, and so youâre never committed to a delivery youâd lose money on.
Same-day cut-off times
If the cut-off is 1pm, the website should stop offering same-day delivery at 1pm — automatically, without you remembering to change anything. Nothing damages trust faster than taking an order you canât fulfil.
Capacity caps on peak days
Valentineâs Day, Motherâs Day and Christmas are the days that make the year, and the days most likely to break it. I cap the number of orders your site will accept per delivery slot, so you sell out gracefully instead of taking ninety orders you physically cannot arrange by 5pm.
Sympathy and funeral tributes, handled properly
Someone ordering a casket spray is having a bad week. That journey needs its own route through the site — calm, clearly priced, with a card message field that doesnât feel like a gift-wrap upsell, and a phone number prominent for the people whoâd rather just talk to someone.
Weddings and events kept separate from the shop
Wedding flowers arenât a checkout purchase, theyâre a consultation. I keep that as an enquiry route with a proper brief form — date, venue, colours, budget range — so youâre not fielding twenty emails to find out whether itâs worth a meeting.
Seasonal collections you can switch on and off
Valentineâs, Motherâs Day, Christmas wreaths, Easter. Built once, scheduled, reused every year.
Every florist website I build handles these as standard, rather than bolting them on once the shop is already live. Tell me how your rounds and your peak days work on the first call and Iâll build to that.
See the work Rent versus own
A flower delivery website you own outright
The florist-specific platforms all work the same way — and so do the relay networks and marketplaces: Interflora, Direct2Florist and Floom all take their cut of a sale you generated. A flower delivery website you own does not. A setup fee, then a monthly charge for as long as you want to keep your website switched on. Stop paying and the site goes away — along with your product photography, your customer list, and the search rankings you spent years building.
I build on WordPress and WooCommerce, and I hand it over. Hereâs what that actually means:
You own the site
The files, the database, the domain, the customer records. Itâs yours, on your hosting, exportable at any time.
Thereâs no monthly platform fee
Youâll pay for hosting like any business does, and I offer managed hosting from £10/month if youâd rather not think about it. But youâre not renting the website itself, and the price doesnât climb because youâve had a good year.
You can leave
If you decide in three years that youâd rather work with someone else, you can. Nothing is locked to me. I think thatâs the right way round — Iâd rather you stayed because the work is good.
You can edit it yourself
Changing a price, swapping a hero image, adding a Valentineâs collection — these are things you should be able to do on a Tuesday morning without emailing anyone or waiting on a support ticket.
Over three years, a £35/month platform costs you £1,260 in rent on top of the setup fee, and at the end of it you own nothing. That maths is the real reason to build your own.
Pricing
How much does a florist website cost?
Every quote is fixed upfront, so you know the number before I start.
Shop starter From £800
A florist website design with a small product range, occasion-led navigation, delivery postcodes and a card-message field. Right if youâre moving off a relay network for the first time.
Full flower shop From £1,500
Everything above plus subscriptions, gift add-ons, corporate accounts and seasonal collections you can schedule and reuse. This is where most flower shop website design projects land.
Ecommerce and delivery management From £2,000
Capacity caps per delivery slot, driver run-sheets, multi-shop stock. For florists doing volume on Valentineâs and Motherâs Day.
What I offer
Florist web design services I offer
Custom-built, not pulled from a template. Every site reflects your arrangements, your delivery rounds, and the occasions you actually trade on.
Custom florist website
Every florist website I build features custom layouts designed to showcase your arrangements at their most beautiful — full-width imagery, product galleries organised by occasion, and dedicated pages for weddings, events, and everyday flowers. I optimise every image for web so your site loads fast without sacrificing visual quality.
Over 70% of flower orders start on a mobile phone, so every site is fully responsive and tested across iPhone, Android, tablet, and desktop. Built on WordPress with an intuitive editor, you can update products, add seasonal ranges, and manage your content without any technical knowledge.
Online ordering and delivery
I build full WooCommerce shops for florists — browse by occasion, select arrangements, choose delivery date and time slot, add a personal message, and pay securely online. Apple Pay, Google Pay, cards, and PayPal are all supported.
I configure delivery zones and pricing, same-day delivery cut-off times, and click-and-collect options. Your customers get a seamless ordering experience, and you get a system you can manage without technical knowledge.
SEO for florists
Local SEO is essential for florists. When someone searches âflorist near meâ or âflower deliveryâ, your website needs to appear. Every florist website I build includes local SEO setup, Google Business Profile optimisation, proper page titles and meta descriptions, schema markup for local businesses, and blog setup for seasonal content.
Want to outrank competing florists in your area? I offer ongoing SEO retainers to build your visibility over time — content creation, link building, Google Business Profile management, and monthly reporting.
Branding and logo design
Opening a new flower shop or refreshing your visual identity? I offer branding and logo design alongside my web design service — logo design, brand identity packages including colours, typography, and brand guidelines, plus shop signage and packaging design.
Many florists combine a new website with a full brand identity — itâs the most cost-effective way to launch with a cohesive, beautiful look that carries across your website, shop front, packaging, and social media.
Ecommerce (WooCommerce shop)
I specialise in building WooCommerce shops for florists — product catalogues organised by occasion and price point, gift add-ons (chocolates, balloons, teddies), subscription flowers, and gift vouchers. All with secure payment processing and automated order notifications.
Product pages get proper SEO too, so your arrangements show up in Google search and Google Shopping results. Iâll set everything up so you can manage products, seasonal stock, and orders without needing technical help.
Hosting and ongoing support
I offer managed hosting from £10/month — security updates, backups, plugin updates, uptime monitoring. Your site stays secure and online. Already have hosting? I can work with your existing setup. No mandatory monthly fees holding your website hostage.
The difference between working with me and a larger agency is simple: if something breaks, you can message me directly on WhatsApp — not a call centre, not a ticket queue. Iâll fix it.
All of it included as standard. Fixed price, no commission.
Get a free quote →Not sure which you need?
Most florists start with the shop and add subscriptions, corporate accounts and delivery management later. Tell me what your week looks like in February and Iâll tell you honestly whatâs worth building now and what can wait.
Talk it through → Who I build for
Three kinds of florist, three different sites
Floristry isnât one business, and web design for florists shouldnât pretend it is.
Shop florists
A high street presence with walk-in trade, funeral work and a delivery round. The websiteâs job is to take the orders that would otherwise go to a relay network, and to stop the phone ringing with questions the site should answer.
Studio florists
No shopfront, mostly weddings and events, often by consultation. Less checkout, more enquiry form and portfolio — the online florist model where the work sells itself visually.
Home florists
Working from a home studio with a local delivery radius and a strong Instagram following. The site needs to convert followers into orders without looking like a hobby.
Tell me which you are on the first call and the build changes accordingly.
Selected work
Florist website examples
Iâve built 100+ WordPress websites for businesses across Sussex and the UK, including retail and e-commerce businesses. Each site is custom-designed — no templates, no cookie-cutter layouts. Want to see what I can do? View my full portfolio.
Iâve built 100+ WordPress websites and have 51 five-star reviews from businesses across Sussex and the UK. From independent flower shops to established florists, my clients trust me to deliver websites that look beautiful and actually generate orders.
See the portfolio → The process
Steps I take to ensure a smooth process
Four stages, typically four to six weeks from the first call to a flower shop you run yourself.
First
Initial call
You tell me about your shop, your delivery rounds, your peak days, and how much of your work currently arrives through a relay network. No sales pitch — just an honest conversation about what will work for you.
Then
Quote and mockup
Fixed price, no surprises. Iâll create a free mockup so you can see how your arrangements will look before committing a penny.
After that
Design and build
I handle everything — design, product setup, delivery zones and cut-offs, SEO setup, mobile testing. Youâll see progress and can give feedback throughout.
Finally
Handover
Your finished flower shop plus full training on products, prices and seasonal collections. No mandatory monthly fees holding your site hostage.
FAQs
Frequently asked questions
Get in touch to discuss your florist website project. Whether you need a simple portfolio site or a full online flower shop with delivery, subscriptions, and gift vouchers, Iâll give you an honest quote and a clear timeline.
Get a free quoteDo I have to leave my relay network?
No, and I wouldnât advise doing it abruptly. Most florists I work with keep the relay work running and build direct sales alongside it, then shift the balance over a season or two as their own orders grow.
Can I move away from my current platform?
Usually, yes. Your product data and images can normally be exported and rebuilt on WooCommerce. What doesnât always transfer cleanly is customer accounts and order history, so itâs worth checking your platformâs export options early — Iâll look at this with you before you commit to anything.
How long does a florist website take?
Typically four to six weeks from the first call, depending on how much product photography and content is ready. An ecommerce build with a large catalogue takes longer.
Can I update prices and products myself?
Yes. Thatâs the point. Youâll be able to add products, change prices, upload photos and switch seasonal collections on and off without going through me.
Do you take a commission on my orders?
No. I build the site, you pay for the build, and every order after that is entirely yours. I have no involvement in your transactions.
What about Motherâs Day traffic?
Peak days are planned for during the build — delivery slot caps, pre-order windows and hosting that can take the spike. Itâs much easier to set this up in advance than to fix it on the morning itself.
Do I need a card machine or till system to match?
Not necessarily. Plenty of the shops I work with run the website independently of their in-shop till. If you do want them connected, tell me early, because it affects which route makes sense.
Will you do my product photography?
I donât shoot it, but Iâll tell you exactly whatâs needed — shot list, sizes, backgrounds — and I can recommend photographers in Sussex. Good flower photography is the single biggest factor in whether a florist site sells.
Recent work
Websites Iâve built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
Website design
Wild by Design
Website design
&Eve Interiors
Website design
Terrance Higgins Trust Cymru
Website design
We Are XI
Website design
Creed Training Services
Website design
The Jog Shop
Trusted by businesses across Sussex
How can I help?
Whether youâre planning a new website, need graphic design support, or want to discuss branding, Iâm here to help. Book a call or fill in the form and Iâll be in touch as soon as possible.
Get a free quote
I reply personally within one working day.
Sectors
Industries I work with
Whether youâre a startup, small business, or established company, I build websites for businesses of all sizes across Sussex and the UK.
Accountants Architects B2B / Corporate Bakeries Builders Cafes / Coffee Shops Care Homes & Home Care Charities Chiropractors Coaching Construction Consultants Cosmetic Surgery Dentists Driving Instructors Electricians Estate Agents Financial Advisors Flooring Florists Golf Clubs Gyms / Fitness Hotels & B&Bs Insurance Brokers Interior Designers Kitchens Landscapers Law Firms Mechanics / Garages Medical Professionals Mortgage Advisors Nurseries / Childcare Nutritionists & Dietitians Photographers Physiotherapists Plumbers Podiatrists / Chiropodists Pubs & Bars Recruitment Agencies Renewables & Solar Restaurants / Hospitality Roofers Salons / Spas / Beauty Schools & Education Sports Clubs Therapists Tree Surgeons Vets Weddings / Events