Care home & home care web design 
51 five-star reviews
51 five-star reviewsCare Home Website Design
I’m Spencer, a freelance web designer in Brighton. I build websites for care homes, nursing homes and home care providers — written for the person doing the searching, who is almost never the person moving in.
Usually an adult son or daughter, reading at eleven at night after a hospital call. Tired, short of time, quietly guilty. Everything here starts from that. No agency fees, no templates, no stock photos of models playing residents.
For CQC-registered providers Residential & nursing Dementia & respite Home care Accessible design
From £800Fixed quote, agreed upfront
100+WordPress websites built
55+Businesses worked with directly
10+ yrsBuilding with WordPress
Single homes, small family-run groups and domiciliary agencies, UK-wide.
Talk it through → The real audience
Who is actually reading your website
One visitor matters more than any other: a family member working out what happens next for a parent, under time pressure nobody chose.
They aren’t browsing. They arrive with a short list of questions and check three or four homes in one sitting. If your site doesn’t answer them they don’t ring to ask — they move on, or to a directory that sells your enquiry back to you.
Do you have a room, and when?
What does it cost a week, and what isn’t included?
What’s your CQC rating, and when was the last inspection?
Is this even the right kind of care?
What does it really look like, not the brochure version?
Can I come and see it this week?
Most care home websites answer two of those six. The decision itself is made at the show-round — the site’s job is to get a worried family through the door with the questions dealt with.
The essentials
What a good care home website gets right
Each one removes a reason to close the tab and look elsewhere.
The CQC rating, handled honestly
Families check it whether you publish it or not. Good or Outstanding: say so, and link to the profile. Requires Improvement: give the rating, the date and what has changed since. Explaining a rating reads as well run; silence reads as concealment.
Fees, in actual numbers
The question everyone has and nobody answers. A weekly range by room type, what’s included, what costs extra — plus self-funded versus local-authority funded places explained plainly, including what happens as savings run out.
Types of care, in plain English
Residential, nursing, dementia and respite are four different things, and most first-time visitors don’t know which their parent needs. An unpatronising page for each brings enquiries that fit.
Real rooms, and a virtual tour
Stock photography is obvious and costs trust immediately. Families want the actual bedroom, lounge and garden. A tour lets the son four hours away take part in a decision he otherwise can’t.
The people, by name
Manager, deputy, head of care, activities coordinator, chef — names, faces, a sentence each, and length of service said out loud. Turnover is what families quietly worry about, so say it.
Visiting, put in writing
Hours, notice, whether grandchildren and pets are welcome, what happens when there’s illness in the home. Nobody has forgotten the years when visiting was uncertain, and vagueness worries people already worried.
All standard on every care site I build. For a clinical service, my medical website design page covers that instead.
Get a free quote Two different searches
Home care and residential care are not the same website
Grouped together in the sector list, but the two searches come from different mindsets — and a blended site suits neither.
Residential and nursing care
A move, usually permanent, decided quickly after a fall, a hospital stay or a diagnosis. The family are weighing guilt as much as logistics, so the site does reassurance and detail at once: what the home is like to live in, what it costs, the rating, and when they can look round.
Home care and domiciliary care
The opposite mood. Here the family are trying to avoid a move, or delay one, and they respond to practical writing: hourly rates, visit lengths, what carers can and can’t do, live-in versus visiting care, postcodes covered, how fast you can start.
If you offer both
Plenty do, and it works — but the two need separate routes from the homepage, not one page hedging between them. Search splits the same way, so a page serving both ranks for neither.
Type that older visitors can read
Some visitors are in their seventies and eighties, looking at care for a spouse or themselves. Small grey type and tiny tap targets quietly exclude the people you’re writing for. Every site meets WCAG 2.1 AA — real contrast, larger type, screen-reader support.
Pricing
How much does a care home website cost?
Websites start from £800. Most care sector projects land between £800 and £3,000, depending on page count and how much content has to be written.
Larger builds — a group with several homes, or a provider covering both residential and home care — are typically £2,000 to £5,000+. Every project gets a fixed quote upfront and a free mockup first.
Two separate optional extras, not a bundle: hosting from £10/month, and support plans from £30/month. SEO retainers start at £250/month.
Get a free quote for your care website From £800 Fixed quote, no hourly billing
That typically includes
- 5–8 page custom WordPress site
- A page per type of care
- A fees and funding page
- CQC rating and profile link
- Staff profiles with photographs
- Show-round enquiry form
- Gallery and virtual tour embed
- Accessible, large-type design
- Local SEO setup and training
What’s included
Care sector web design services
Built around how families use a care website — and the other jobs it quietly does.
A fees and funding page
Weekly ranges by room type, what’s included, what’s chargeable — and beside it self-funded versus local-authority funded care explained plainly: needs and financial assessments, third-party top-ups, what happens as savings reduce.
Photography and virtual tours
Real photographs of your real home, plus a tour that loads fast.
- Bedrooms shown honestly, including the smaller ones
- Lounges, dining room, garden, communal spaces
- 360° or guided video tours embedded
- Galleries your team can add to
- No stock imagery anywhere
Booking a show-round
The show-round is the point of the site, so it gets a short form on every page — name, phone, timescale, type of care. Three fields, not twenty. Enquiries go to the manager’s inbox, and the page says how long a visit takes.
Recruitment pages
Care providers are almost always hiring, and the website is the one channel you don’t pay per applicant for — carers and nurses check a home’s own site before applying. Live vacancies, shift patterns, pay stated openly. My recruitment website design page goes further.
Resident photographs and consent
The warmest thing on a care website and the easiest to get wrong. Consent needs recording and revisiting — including where capacity means it comes via a relative or attorney — and withdrawing it must be as easy as giving it.
Local search and support
Families search by town and by need, so being found means the right pages existing: one per care type, per location, with Google Business Profile and schema markup. Ongoing SEO is there if you’d rather compete with the directories than pay them. Hosting and support are two separate optional products.
All of it as standard. Fixed price, no retainer required.
Get a free quote →Homes, dementia specialists, live-in agencies and not-for-profits — my charity web design page also applies. Every build is custom WordPress, owned outright.
Get a quote → The process
How I work
Four stages, built around the fact that you have a home to run.
First
A conversation
What care you provide, who tends to enquire, and whether recruitment sits alongside it.
Then
Quote and mockup
A fixed price upfront, then a free mockup so you and the owners can judge the tone before committing.
After that
Build and content
Design, care pages, fees page, photography planning, tour embed, forms and accessibility testing. I’ll draft the copy too.
Finally
Handover and training
Training for whoever keeps it current, so vacancies and news go up the same day. Plus 30 days support after launch.
FAQs
Frequently asked questions
Still unsure about something? Ask me directly — I answer every enquiry personally.
Get a free quoteShould you publish your fees?
In my experience yes — a range by room type, with a note of what’s included. The fear is that a number scares people off; the reality is that families assume the worst and ring three homes that do publish.
What if the CQC rating is Requires Improvement?
Say it. Families find the rating in seconds regardless, so the only thing you control is whether they hear it from you first. Give the rating, the date, what changed and when, and a link to the report. That reads as a home taking the process seriously.
Is this relevant for a home care agency?
Yes, though I’d build it differently. Domiciliary visitors are trying to keep someone at home, so the content leans practical: hourly rates, visit lengths, live-in versus visiting care, continuity of carer, and how quickly you can start.
How do you handle photographs of residents?
Carefully, with your safeguarding lead involved rather than after the fact. Consent gets recorded and revisited, and where capacity is a factor it comes via a relative or attorney. Staff can remove any photograph in a minute, and where consent isn’t clear the rooms photograph well alone.
Do you only work with providers in Sussex?
No. I’m based in Brighton, Sussex and work across the UK — everything runs over calls and email. The one thing worth doing in person is the photography, and I can travel or brief a local photographer. There’s more in my portfolio.
Are you an agency?
No — I’m one person. I’ve built over 100 WordPress websites, worked directly with more than 55 businesses, spent over ten years with WordPress, and hold 51 five-star reviews. Before this I was British 800m Champion, which taught me to finish things properly.
Recent work
Websites I’ve built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
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Connect Mortgage Services
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Three Point Capital
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The Occupational Mind
Trusted by businesses across Sussex
How can I help?
Whether you’re looking for website advice, planning a new website project, need graphic design support or want to discuss branding services, I’m here to help. From WordPress development and website redesigns to logo design and complete brand identity projects, Podium Design offers comprehensive digital solutions for businesses across Sussex.
Please feel free to book a call using the calendar or fill in your details using the contact form to discuss your website project requirements, and I’ll be in touch as soon as possible. I’d love to hear about your web design goals, branding needs, or any graphic design projects you have in mind.
Get a free quote
I reply personally within one working day.
Sectors
Industries I work with
The full list is on my sectors page. The office is Main Floor, Clarendon Mansions, 80 East St, Brighton BN1 1NF.
Accountants Architects B2B / Corporate Bakeries Builders Cafes / Coffee Shops Care Homes & Home Care Charities Chiropractors Coaching Construction Consultants Cosmetic Surgery Dentists Driving Instructors Electricians Estate Agents Financial Advisors Flooring Florists Golf Clubs Gyms / Fitness Hotels & B&Bs Insurance Brokers Interior Designers Kitchens Landscapers Law Firms Mechanics / Garages Medical Professionals Mortgage Advisors Nurseries / Childcare Nutritionists & Dietitians Photographers Physiotherapists Plumbers Podiatrists / Chiropodists Pubs & Bars Recruitment Agencies Renewables & Solar Restaurants / Hospitality Roofers Salons / Spas / Beauty Schools & Education Sports Clubs Therapists Tree Surgeons Vets Weddings / Events