Bakery Website Design
Iâm Spencer, a freelance web designer in Brighton. I build bakery websites that do the three jobs a counter canât: take celebration cake enquiries while youâre elbow-deep in dough, let people pre-order before you sell out, and answer the allergen question before anyone has to ring you.
Ten-plus years with WordPress, 100+ WordPress websites built, and 55+ businesses Iâve worked with directly, from my office on East Street in Brighton. No agency, no account manager — the person you brief is the person who builds it.
A bakery is not a restaurant, and the website shouldnât be built like one. Youâre selling a product that sells out, an order taken three months in advance, and a trade account that quietly pays the wages — not a table at 7.30pm. If you also run a sit-in side, my restaurant and hospitality web design page covers that half.
Talk it through →What a bakery website actually has to earn
Most bakery websites are a photo of the shopfront, some opening hours and a phone number. Thatâs a leaflet. Meanwhile the highest-value order youâll take all month — a three-tier wedding cake — is being decided on a phone at eleven at night by someone comparing four bakersâ galleries.
The rest follows the same pattern. The gluten-free customer searches before they walk. The café down the road looking for a wholesale supplier gives up because thereâs no trade page. All of it is winnable, and none of it needs you at the counter.
Celebration and wedding cake enquiries — by a distance the highest-value thing your site can convert
A gallery that does the selling, because cake buying is an entirely visual decision
Allergen and ingredient information that meets Natashaâs Law and answers a real search
Pre-ordering and click-and-collect for a product thatâs gone by eleven
A proper wholesale page, so cafés and restaurants can find you and open an account
Seasonal pages built weeks before Christmas, Easter and Motherâs Day — not the week of
Thatâs what I build. A bakery site should still be working at midnight, taking the enquiry youâd otherwise miss because you were asleep before the 4am start.
Sell the cake with pictures, qualify the enquiry with the form, and answer the allergen question before anyone has to ask it.
What makes a good bakery website?
Nine things separate a bakery site that brings in orders from one that just confirms you exist. Every build I do includes them as standard.
A cake enquiry form that qualifies
âGet in touch about cakesâ wastes a week of emails. The form needs date, servings, flavour, budget range and collection-or-delivery — plus the inspiration photo theyâve already screenshotted. Answer those upfront and you can quote or decline on the first reply.
A gallery that sells the work
Nobody buys a celebration cake from a description. Big images, filterable by occasion — wedding, birthday, christening, corporate — with servings and a rough price band under each, so someone can find a cake close to whatâs already in their head.
Allergens and Natashaâs Law
Pre-packed for direct sale food must carry a full ingredients list with the 14 named allergens emphasised. As a structured, filterable matrix rather than a scanned PDF, thatâs both the compliant answer and the one that ranks — âgluten free bakery near meâ is a genuine, high-intent local search.
Pre-order and click-and-collect
Sourdough thatâs gone by eleven is a queue problem and a lost-sale problem at once. Pre-ordering with a collection slot fixes both: the customer reserves their loaf, you bake to a known number, and you stop turning people away at half ten.
Subscriptions and bread clubs
A weekly bread club is the most predictable revenue a bakery can have. Recurring payments, a holiday pause and a membersâ area turn an occasional customer into a standing order — and give you a production number every Monday.
Wholesale and trade enquiries
Supplying cafés, restaurants and delis is usually the steadiest money in the building, and the worst-served page on almost every bakery site. Minimum order, lead times, delivery days and radius, price list on request, a dedicated form — that one page can outearn the whole retail side.
Seasonal pages, built early
Christmas, Easter and Motherâs Day are the peaks. A page published in late October has time to be found by December; one published on the 12th has none. I build the seasonal templates once so you can switch them on yourself each year.
Local SEO and the map pack
Most bakery searches are local and immediate. Consistent name, address and phone details, a properly filled Google Business Profile, hours that match the site, and pages built around what people actually type — gluten free, vegan, sourdough, birthday cakes, your town.
Instagram as the shop window
For most bakeries Instagram is where the audience already is — but you donât own it, and you canât take an order in a comment. The site pulls the feed in so it always looks current, and every post has one job: get people to the enquiry form or the shop.
If you post nationally, shipping perishables is its own design problem — what travels and what doesnât, cut-off days, next-day-only postcodes and a clear âthis one doesnât postâ so youâre not refunding fresh cream cakes that arrived on a Tuesday.
Get a free quoteHow much does a bakery website cost?
Builds start from £800, and most bakery projects land between £800 and £3,000. Larger builds — full online shop, subscriptions, nationwide shipping — sit in the £2,000 to £5,000+ range. Fixed quote upfront, no hourly billing.
For a bakery that sells over the counter and wants the enquiries, not the checkout.
- Product and gallery pages
- Qualifying cake enquiry form
- Allergen information pages
- Opening hours, location and map
- Instagram feed
- Mobile-first build
- Basic SEO setup
- WordPress training
Adds pre-ordering, click-and-collect slots and a filterable celebration cake gallery.
- Pre-order and click-and-collect
- Collection slots and cut-off times
- Filterable cake gallery
- Seasonal page templates
- Structured allergen matrix
- Wholesale enquiry page
- Full local SEO setup
A complete shop: subscriptions, trade accounts and nationwide delivery.
- Full WooCommerce shop
- Bread club subscriptions
- Trade accounts and trade pricing
- Nationwide shipping rules
- Gift boxes and vouchers
- Multiple locations
- Advanced SEO
Two things are optional and separate from the build: managed hosting from £10/month, and a support and care plan from £30/month if youâd rather someone else handled updates, backups and content changes. Ongoing SEO retainers start at £250/month. You can have the website without any of them.
Bakery web design services
Built around how a bakery actually earns: orders, enquiries and trade — not a brochure with a croissant on it.
The celebration cake enquiry, done properly
This is the page that pays for the website. A vague form gets you a week of back-and-forth and a customer whoâs already booked elsewhere. I build the form to qualify on the first submission:
- Date needed — instantly tells you whether you can even take it
- Number of servings — the honest way to size a cake, rather than tiers
- Flavour and filling — as a picklist from what you actually make
- Budget range — bands, not a blank box, so nobody is embarrassed and nobody is shocked
- Collection or delivery — with the postcode, because delivering a tiered cake is a job in itself
- Inspiration photo upload — they already have one saved
Wedding work has its own rhythm and its own lead times — I cover that in more depth on my wedding and events web design page.
The shop: pre-order, collect and ship
Built on WooCommerce, so you own the shop and pay no commission on orders. Pre-order with a collection date and time slot, per-product cut-offs, daily caps so you never oversell a bake, bread club subscriptions, click-and-collect and local delivery.
If you post nationally, shipping perishables needs its own rules: which products travel (biscuits, brownies, anything boxed and stable) and which absolutely donât (fresh cream), which days you can dispatch, and which postcodes are next-day only. Set those out and you stop refunding orders that were never going to arrive well.
Allergens, trade and local SEO
Natashaâs Law requires pre-packed for direct sale food to carry a full ingredients list with the 14 named allergens emphasised — cereals containing gluten, eggs, milk, peanuts, tree nuts, sesame, soya, sulphites, lupin and the rest. I build that as structured product data rather than a laminated sheet by the till, so customers filter to what they can safely eat and Google can read it.
Alongside it: a wholesale page with minimum order, lead times and delivery days for the cafés and restaurants you supply, and SEO built in from the start so you turn up in the map pack and for terms like âgluten free bakery near meâ.
Whatâs included as standard
- Custom design, no templates
- Mobile-first responsive build
- Qualifying cake enquiry form
- Filterable product gallery
- Allergen information pages
- Google Business Profile setup
- Instagram feed integration
- Opening hours and map
- SSL security certificate
- Basic SEO setup
- WordPress training
- 30 days post-launch support
Everything is custom designed — I donât start from a template, and you own the site outright at the end.
Fixed price. No commission on your orders. Ever.
Get a free quote →Steps I take to ensure a smooth process
Four stages, worked around your hours rather than mine — Iâm used to calls before the shop opens.
Initial call
How you take cake orders now, what sells out and when, whether you supply trade, and what youâd like to stop doing by hand. No pitch — just working out whatâs worth building.
Quote and mockup
A fixed price and a free mockup, so you can see your own products laid out before you commit anything. If it isnât right, I change it then rather than later.
Design and build
Design, gallery, enquiry forms, allergen structure, ordering and SEO setup. You see progress as it happens and give feedback at every stage.
Handover and training
Training so adding a seasonal product or changing a cut-off time takes two minutes. No mandatory monthly fee holding the site hostage.
Frequently asked questions
Still unsure about something? Ask me directly — I answer every enquiry personally.
Get a free quoteHow much does a bakery website cost?
Builds start from £800, and most bakery projects come in between £800 and £3,000 depending on whether you need ordering, subscriptions and trade accounts. A larger build with a full shop and nationwide shipping is usually £2,000 to £5,000+. You get a fixed quote upfront — no hourly billing and no surprise invoices halfway through.
Do you only work with bakeries in Sussex?
No. Iâm based in Brighton, Sussex, and I work with businesses right across the UK. The whole process runs on calls, email and shared documents, so where your bakery is has never been the deciding factor. If you are local, Iâm happy to come and see the place.
Can the website handle allergen information properly?
Yes, and it should. Natashaâs Law requires pre-packed for direct sale food to carry a full ingredients list with the 14 named allergens emphasised. I build that into the site as structured product data rather than a PDF, so customers can filter to what they can eat, your team can send a link, and search engines can read it. It also earns you searches like âgluten free bakery near meâ, which are some of the highest-intent local terms in the sector.
What should a celebration cake enquiry form ask?
Date of the event, number of servings, flavour and filling, budget range and whether itâs collection or delivery — plus a photo upload. Those five fields let you quote or politely decline on the first reply instead of trading emails for a week. Budget as a set of bands rather than an open box is the one that makes the biggest difference, because it filters out the enquiries that were never going to convert without anyone feeling awkward.
Can customers pre-order and collect?
Yes. Pre-ordering with collection slots is one of the most useful things a bakery site can do, because it turns âsold out by elevenâ from a lost sale into a reserved one. I set per-product cut-off times and daily caps so you never take more orders than you can bake, and customers pick a collection window at checkout.
Do you build wholesale and trade pages?
Always, if you supply trade. Itâs the steadiest revenue most bakeries have and the worst-served page on almost every bakery website. A chef or café owner needs minimum order, lead times, delivery days, delivery radius and a way to request a trade price list — on one page, with a form that goes to whoever handles accounts rather than the general inbox.
Can you ship cakes nationwide?
The site can absolutely support it, and the design work is mostly about being honest with rules. Some products travel well — biscuits, brownies, loaf cakes, anything boxed and stable. Others simply donât, and fresh cream is the obvious one. I set up shipping classes, dispatch days, cut-offs and next-day-only postcodes so customers see whatâs possible before they pay, which is far cheaper than refunding it afterwards.
What does it cost to run once itâs live?
Nothing is compulsory. Managed hosting starts at £10 a month if youâd rather not think about servers, and a support and care plan is a separate product from £30 a month covering updates, backups and content changes. If you want to keep building visibility, SEO retainers start at £250 a month. Plenty of clients take none of it and run the site themselves after training.
Who actually builds the site?
I do. Iâm a freelancer, not an agency — 10+ years with WordPress, 100+ WordPress websites built and 55+ businesses Iâve worked with directly, currently sitting on 51 five-star reviews. Before all this I was British 800m Champion, which mostly taught me that unglamorous repetition is what produces results. You can see the range of work in my portfolio, or browse the other sectors I work with.
Websites Iâve built
A few of the projects in my portfolio. Every one is a custom WordPress build, owned outright by the client.
&Eve Interiors
Terrance Higgins Trust Cymru
We Are XI
Creed Training Services
The Jog Shop
SMC Electrical
How can I help?
Whether youâre looking for website advice, planning a new website project, need graphic design support or want to discuss branding services, Iâm here to help. From WordPress development and website redesigns to logo design and complete brand identity projects, Podium Design offers comprehensive digital solutions for businesses across Sussex.
Please feel free to book a call using the calendar or fill in your details using the contact form to discuss your website project requirements, and Iâll be in touch as soon as possible. Iâd love to hear about your web design goals, branding needs, or any graphic design projects you have in mind.
I reply personally within one working day.
Industries I work with
Whether youâre a startup, small business or multinational company, I build websites for businesses of all sizes across Sussex. Browse every sector I work with.