Case study 
51 five-star reviews
51 five-star reviewsSussex Oak Structures
Rebuilding an oak frame specialist’s online presence
Sussex Oak Structures are oak frame specialists based in Horsham. They design and manufacture oak framed buildings — garages, porches, garden rooms, outbuildings, even full houses. Traditional craftsmanship, beautiful results, the kind of work that sells itself once people see it.
Built on WordPress — see the live site at sussexoakstructures.co.uk.
Start a project →The brief
This wasn’t about minor tweaks. The existing site needed replacing entirely. It was built on WordPress, and I stayed with WordPress for the rebuild — Graham’s team needed to be able to update content themselves, and there was no reason to switch platforms just for the sake of it.
The priorities were clear: showcase their work properly, get found on Google, and start generating actual leads.
The rebuild
I started with a meeting at their office in Horsham to talk through ideas, share some initial design directions, and collect imagery. Oak framed buildings photograph well, so there was good material to work with — it just needed a website that did it justice.
Design process
I sent over a few different design options and went back and forth until they landed on one they loved. The whole project took around seven weeks, which included the usual revisions and refinements. Nothing rushed, but no unnecessary delays either.
SEO from the ground up
This wasn’t a case of building the site first and thinking about SEO later. I built it in from the start — proper page structure, sensible URLs, meta data that actually describes what’s on each page, fast loading speeds.
The result
The difference has been night and day. A site that was generating zero enquiries is now bringing in leads consistently. Graham’s had plenty of compliments on the new design too, which is always nice to hear — but the real measure is whether it’s working commercially, and it is.
The website
A look at the pages
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I’m Spencer, a freelance web designer in Brighton. I’ve built 100+ WordPress websites and worked directly with 55+ businesses across Sussex and beyond. Fixed quote upfront, a free mockup before you commit, and a site you own outright.
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