A website to match the workmanship and win local search
SMC Electrical is a NAPIT-registered contractor working across Sussex and Surrey, handling everything from rewires and fault-finding to EV chargers and a dedicated solar and battery storage division. With more than 40 five-star Google reviews behind them, they needed a website that matched the standard of their workmanship and pulled in qualified local enquiries.
The brief
Build a site that looks as accredited and capable as the team behind it, and that works hard for local search across two counties. It had to make enquiring easy and bring in the kind of jobs SMC actually want.
The build
We built a multi-page WordPress website with a clear service architecture, each page built around the searches that genuinely convert.
A page for every service
Domestic, commercial, EV charging, solar and battery, testing and EICRs, and rewires each get their own page, so the site captures the full spread of local intent rather than funnelling everything through one generic services page.
Technical depth that builds trust
The standout is the EV charging content, which goes properly technical on Section 722 of BS 7671: earthing systems, RCD types and PEN fault protection. It reassures informed buyers and signals genuine expertise to search engines at the same time.
Local targeting across two counties
Town-by-town targeting across Horsham, Worthing, Guildford, Cranleigh, Billingshurst and Chichester underpins the local SEO, and a low-friction “send a few photos” quote flow makes enquiring effortless.
The result
SMC Electrical now has a website that reads as a serious, accredited contractor and is structured to win local search across Sussex and Surrey.
