Case study 
51 five-star reviews
51 five-star reviewsPurdue Performance
Replacing an outdated template with something that fits the brand
Purdue Performance is a running coaching service and community that’s grown into something global. Started in 2016, Charlotte and the team work with runners of all abilities — from people tackling their first parkrun to athletes chasing marathon PBs. It’s built around coaching, community, and helping people fall in love with running.
Built on WordPress — see the live site at selectchalets-hotels.com.
Start a project →The brief
The website needed to match the brand they’d built. Purdue Performance has a strong identity — a real community feel, athletes across the globe, a coaching approach that’s personal and motivating. The old template site didn’t capture any of that.
Beyond the look, Adam needed to be able to manage the site himself. With a growing community and evolving services, waiting on a developer for every update wasn’t going to work.
The build
I met up a few times in London to work through the design elements and check in on progress. For a project like this — where brand feel really matters — those face-to-face conversations helped make sure the project stayed on the same page throughout.
Design
The goal was a fresh, modern look that felt like Purdue Performance. The old template was generic; the new site needed personality. I worked through the design together, making sure it captured the energy of the community and the professionalism of the coaching service.
WordPress CMS
Built on WordPress with an easy-to-manage setup. Adam can now update content, add new services, and keep the site current without needing to come back to me. For a business that’s constantly evolving — new coaching programmes, community updates, athlete success stories — that independence is essential.
The result
Adam was really happy with the build, and more importantly, it actually works for them now. The site reflects what Purdue Performance is today: a proper coaching service with a worldwide community, not a small operation running on a generic template.
When runners land on the site, they get an immediate sense of what the community is about — and that matters when you’re asking people to trust you with their training.
The website
A look at the pages
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