Building an online presence after years of word-of-mouth success
BS Lift Services are an independent lift engineering company in London. They handle everything from routine maintenance and emergency repairs to full installations and modernisation projects. With over 18 years of industry experience, they know what they’re doing — but until recently, they had no website to show for it.
They’d been operating successfully on word-of-mouth alone. Referrals kept the work coming in, so a website never felt urgent. But they’d reached the point where not having one was holding them back. When potential clients searched for them online, there was nothing there. No way to check they were legitimate, no way to see what services they offered.
The brief
This wasn’t a redesign — it was building something from scratch for a company that had never had a web presence. The priorities were straightforward:
Look professional. When you’re asking building managers to trust you with their lift systems, you need to look like an established, credible business.
Show the full range of services. BS Lift Services do more than most people realise — maintenance, repairs, 24/7 emergency callouts, new installations, modernisation, decommissioning. The website needed to communicate all of that clearly.
Make it easy to get in touch. The end goal is enquiries. Every page needed a clear path to contact.
The build
We handled this project entirely remotely, which worked well. Communication was great throughout — we stayed in regular contact, and decisions got made quickly without needing to schedule in-person meetings.
Structure
Lift services is a considered purchase. Building managers and property owners want to know exactly what they’re getting before they pick up the phone. So we built out dedicated pages for each service — maintenance, repairs, emergency breakdown, installation, modernisation, and decommissioning — each explaining what’s involved and why it matters.
This structure also helps with SEO. Someone searching for “emergency lift repair London” lands on a page specifically about that, not a generic homepage trying to cover everything.
Design
The design needed to feel professional and trustworthy without being corporate or cold. Lift engineering isn’t glamorous, but it is essential — and BS Lift Services have the experience and credentials to back up their reputation. The site reflects that: clean, clear, and confident.
WordPress CMS
Built on WordPress so the team can manage content themselves. If they add new services, expand to new areas, or want to update their messaging, they can do it without waiting on me.
The result
BS Lift Services now have an online presence that matches their reputation. After years of relying purely on word-of-mouth, they’re finally visible to people searching for lift services in London — and they look like exactly what they are: an experienced, professional outfit that knows the industry inside out.
