From Wix to WordPress, plus a complete rebrand
Natalie runs Bower Interior Design in Worthing. She’s got an interesting background — started out performing in the West End, spent years flipping properties, completed an interior design diploma during lockdown, and has since worked on Channel 4 shows like “Worst House On The Street” and “Can’t Sell, Must Sell.” Not your typical route into interior design, but it means she properly understands renovations from the inside out.
She came to me because her Wix website wasn’t cutting it. The work was good, but the site didn’t reflect that. When your business is about making spaces look beautiful, your online presence needs to do the same job.
The brief
This turned into a bigger project than just a website. Once we started talking, it became clear the branding needed attention too. The existing logo and visual identity weren’t doing Natalie any favours — so we ended up doing a full rebrand alongside the website rebuild.
Two projects in one: new brand, new website, both designed to show off her work properly.
The rebrand
We went through multiple revisions on the brand identity until Natalie was happy. Interior designers have strong opinions about aesthetics (understandably), so this took some back and forth to get right.
The final brand package included everything she needed — logo in all formats, colour palette, typography, guidelines for how to use it all consistently. She can now apply it to business cards, social media, proposals, whatever she needs, without things looking inconsistent.
The website
Design process
We worked through the website designs in Figma, going through several rounds of revisions. When you’re designing for a designer, the bar is higher — every detail gets noticed. We kept refining until it felt right.
The focus was on letting her portfolio do the talking. Interior design sells visually, so the site needed to showcase her projects without getting in the way.
Moving from Wix to WordPress
Natalie’s old site was on Wix, which had done the job initially but had limitations. WordPress gave us more flexibility for the design and — importantly — gives Natalie an easy way to manage content herself.
She can add new projects, update her services, and make changes without needing to come back to me for every tweak. For someone whose portfolio is constantly growing, that independence matters.
The result
Natalie now has a brand and website that actually match the quality of her work. When potential clients land on her site, they get an immediate sense of her style and professionalism — which is exactly what it should do.
The Wix site looked like a DIY job. The new one looks like an established interior design business. That difference matters when you’re trying to win clients who are about to spend serious money on their homes.
