Case study — accountancy & bookkeeping 
51 five-star reviews
51 five-star reviewsBetter Bookkeeping Solutions
A professional, SEO-led website for a cloud bookkeeping firm in Ealing, built to help it grow beyond referrals and win clients across London and the UK.
Better Bookkeeping Solutions look after bookkeeping, VAT, payroll and reporting for UK SMEs. Led by Mike Bennetts, they wanted a site that looked as structured as their service, with a proper home for every service, sector and software platform they support.
WordPress SEO Sector & software pages Client: bookkeeping firm, London
44Pages at launch
14Service pages
8Sector pages, from construction to nurseries
9Software pages, from Xero to GoCardless
Better Bookkeeping Solutions — web design and SEO, built on WordPress. See the live site at better-bookkeeping-solutions.co.uk.
Start a project → The brief
A website to grow the firm, not just describe it
BBS had grown steadily since 2021, largely on referrals. To keep growing they needed a website that brought in the right clients on its own: UK SMEs turning over £500k or more, with bookkeeping that had outgrown a spreadsheet or a part-time bookkeeper.
That meant a professional, structured look, clear services and pricing packages, and pages that speak directly to each sector and each accounting platform, all built for search from the start.
The build
Services, sectors and software, each with a page of its own
Three ways into the same firm, so a business owner lands on the page that matches how they’d actually search.
14 service pages
Cloud bookkeeping, VAT returns, payroll and pensions, CIS, management reporting, budgets and cash flow, clean-ups and more. Each follows the same structure: what changes, what’s included, how it works, who it’s for, packages and FAQs.
8 sector pages
Construction, e-commerce, hospitality, care homes, property, professional services, nurseries and the third sector. Each sets out that sector’s real bookkeeping problems, what BBS handles, and an anonymised client snapshot with results.
9 software pages
Xero, QuickBooks, Sage, FreeAgent, Dext, Pleo, Float, GoCardless and Wise, with the firm’s partner status up front, the setup and migration work they do, and case studies from real clients.
Around them sit dashboard-style heroes, a five-step process diagram, HMRC, AML and Cyber Essentials credentials, live Google reviews, a free Health Check download and a qualifying enquiry form.
Visit the website Early results
Already on page one for London bookkeeping searches
Within weeks of launch the site was ranking on the first page of Google for the searches BBS most wanted to win.
#5“bookkeeping services london”
#7“bookkeeping london”
#10“outsourced bookkeeping uk”
15Search terms in Google’s top 20
Google UK positions from DataForSEO Labs, September 2026. Rankings move, and vary by location and device.
The website
A look at the pages
Hover over a page to scroll through it. On a phone, swipe across and scroll inside each one.
The result
A professional site that works as a sales team
A 44-page website that looks as organised as the firm, answers each prospect’s questions by service, sector and software, and is already on page one for London bookkeeping searches.
If you run an accountancy or bookkeeping practice and want your website to bring in clients rather than just confirm you exist, this is the approach I’d take with yours. Read more about accountant website design, or see how I approach SEO.
Start a project like this From £800 Fixed quote, no hourly billing
A build like this includes
- Custom WordPress design, no templates
- Service, sector and software pages
- SEO built in from the first wireframe
- Credentials, reviews and case studies
- Downloadable lead magnet
- Qualifying enquiry form
- Mobile responsive across all devices
- Training and handover
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