Beaulieu Contracts is a well-established construction company in Brighton, known for their comprehensive range of services and commitment to quality. They required a modern and professional website to showcase their expertise and diverse portfolio, helping them attract new clients and better serve their existing customer base.

Project Goals

1. Professional and Engaging Design: Develop a website that reflects the high-quality craftsmanship and professional service of Beaulieu Contracts.
2. Comprehensive Service Overview: Clearly present the extensive range of services offered by the company.
3. Editable Platform: Utilize a platform that allows the client to update content and add new projects independently.
4. Responsive Design: Ensure seamless user experience across all devices.
5. SEO Optimization: Structure the website to improve search engine rankings and increase online visibility.

Design and Development Process

1. Research and Planning:
We started with an in-depth analysis of the construction industry and Beaulieu Contracts’ target audience. This included reviewing competitor websites and industry standards. We collaborated closely with Beaulieu Contracts to understand their brand identity, project portfolio, and specific website needs.

2. Design Phase:
The design process involved creating wireframes and prototypes using Figma, focusing on a user-friendly interface and a professional aesthetic. Key design elements included:

• Clean and Structured Layout: To enhance readability and navigation.
• Bold and Neutral Color Scheme: Reflecting the company’s professionalism and versatility.
• Project Showcase: High-resolution images and detailed descriptions of past projects to demonstrate expertise and capabilities.

3. Development Phase:
With the design approved, we proceeded to develop the website on WordPress. This platform was selected for its ease of use and flexibility, enabling Beaulieu Contracts to manage the site content themselves. The development included:

• Custom WordPress Theme: Designed to align with the visual identity outlined in the Figma prototypes.
• Responsive Design Implementation: Guaranteeing a consistent and attractive experience on all devices.
• SEO Implementation: Optimizing the site structure and content for better search engine visibility.

4. Testing and Launch:
The website underwent rigorous testing to ensure all features worked correctly, including forms, navigation, and responsiveness. After receiving final approval from Beaulieu Contracts, the website was successfully launched.

Outcomes

• Enhanced Professional Image: The new website effectively communicates the quality and scope of Beaulieu Contracts’ services, solidifying their position as a leader in the construction industry.
• Improved User Experience: The intuitive layout and detailed project showcases have increased user engagement and time spent on the site.
• Ease of Updates: The WordPress platform allows Beaulieu Contracts to easily update their portfolio and add new projects, maintaining the site’s relevance and dynamism.
• Positive Client Feedback: Clients and partners have praised the site’s professional look and ease of use.