Beaulieu had been building their reputation across Brighton for years — entirely through word-of-mouth. No website, no real online presence, just quality work and referrals. It had worked for them, but Sam knew they were invisible to anyone who wasn’t already in their network.
When someone Googles “Brighton construction company” and you don’t show up, you’re losing work to competitors who might not be half as good. That was the situation Beaulieu wanted to fix.
Starting from scratch
Building a first website for an established company is different from a startup. There’s no existing brand guidelines or previous site to work from, but there’s years of completed projects sitting in folders and phones that have never been shown off properly.
The priority was getting their work visible. Beaulieu had the portfolio to compete with anyone — they just needed somewhere to put it. We spent time upfront gathering project photos and working out how to categorise their services in a way that made sense to potential clients, not just to people in the trade.
What we built
The site needed to do two jobs: show up in search results for people looking for construction services in Brighton, and then convince those visitors that Beaulieu knows what they’re doing. The project gallery handles the second part — nothing sells construction work like seeing it.
WordPress made sense because Sam and the team wanted to add projects independently. I set up a template system so they can upload a new job in ten minutes: photos, description, location, done. After years of not having a website, the last thing they needed was one they couldn’t keep current.
The outcome
For a company that spent years completely offline, they now have a professional presence that matches the quality of their actual work — and they’re finally findable by people outside their existing network.
