Amarti.io is an innovative tech company based in South London that needed a website refresh to match its evolving brand identity and empower its team with in-house content management capabilities. Its previous website didn’t reflect its current market position, and it needed a solution that would showcase its expertise while giving it greater control over its digital presence.

Project Goals

1. Modern Brand Alignment: Create a website that captures Amarti.io’s innovative spirit and technological expertise.
2. Dynamic Content Display: Develop a flexible platform to highlight their products, services, and success stories.
3. Internal Control: Implement a robust content management system allowing the Amarti.io team to make updates independently.
4. Cross-Platform Excellence: Ensure seamless functionality across all devices and screen sizes.
5. Search Visibility: Enhance SEO architecture to improve organic search performance.

Design and Development Process 1. Discovery and Strategy: We conducted a thorough analysis of the tech sector and Amarti.io’s specific market position. Through collaborative sessions with their team, we gained deep insights into their brand evolution, technical requirements, and strategic objectives.

2. Design Phase: Our design process in Figma focused on creating a contemporary, tech-forward aesthetic. Key design elements included:

• Dynamic Color System: Implementation of a bold, modern color palette that reflects Amarti.io’s innovative brand while maintaining professional credibility.
• User-Centric Navigation: Development of an intuitive interface that guides visitors through Amarti.io’s service offerings and expertise.
• Visual Storytelling: Integration of compelling graphics and interactive elements to showcase their technological capabilities.

3. Development Phase: We built the site using a headless CMS architecture, selected specifically for its flexibility and robust content management capabilities. Key technical features included:

• Custom CMS Integration: Development of a tailored backend system that gives Amarti.io’s team granular control over content updates.
• Responsive Framework: Implementation of a fluid design system that maintains visual integrity across all devices.
• SEO Architecture: Development of a comprehensive search optimization structure, including schema markup and performance optimization.

4. Testing and Deployment: Rigorous testing ensured functionality across all key areas, including content management workflows, responsive behaviors, and performance metrics. The site was launched after thorough validation from Amarti.io’s team.

Outcomes

• Brand Evolution: The new website effectively communicates Amarti.io’s position as a technology leader, with a modern aesthetic that matches their innovation focus.
• User Engagement: Analytics show increased time on site and deeper user interaction with key content areas.
• Content Independence: Amarti.io’s team now independently manages their digital presence, with the ability to quickly update content and add new sections.
• Search Performance: Implementation of technical SEO best practices has improved search visibility and organic traffic growth.