A clean, minimalist site for a unique Sussex business
Acre Shepherd Huts offer something a bit different — luxury portable toilets housed in beautifully crafted shepherd huts. Based in Shoreham and operating throughout Sussex, they’re hired out for weddings, events, and outdoor gatherings where a standard portaloo just won’t cut it. It’s a niche business, but a clever one.
Nigel had recently bought into the company and needed a website to match the product. When you’re selling luxury, your online presence has to reflect that. A basic or cluttered site would undermine the whole proposition before anyone even made an enquiry.
The brief
The requirements were clear from the start:
Clean and minimalist. The shepherd huts themselves are beautiful — rustic but refined. The website needed that same feel. No clutter, no visual noise, just enough information presented in a way that felt premium.
Informative. Potential customers need to understand what they’re getting: what’s included, how hiring works, what the huts actually look like inside. The site had to answer those questions without overwhelming people.
SEO optimised. This is a business that lives or dies on being found. When someone searches for luxury toilet hire for a Sussex wedding, Acre Shepherd Huts needs to show up.
The build
We followed my usual process — initial conversations with Nigel to understand the business and his goals, design mockups and revisions until we landed on something that felt right, then development on WordPress.
Design
Minimalism is harder than it looks. When there’s less on the page, every element has to earn its place. We focused on strong imagery of the huts themselves — they’re genuinely impressive, so the design’s job was to let them shine.
The colour palette and typography were kept simple and understated. Nothing competing with the product.
WordPress CMS
Built on WordPress so Nigel can manage updates himself. If they add new huts to the fleet, update pricing, or want to add testimonials from events, he can do it without needing me involved.
SEO
We built SEO in from the start — proper page structure, relevant content, clean URLs, fast loading. For a niche product like this, ranking for searches like “luxury wedding toilet hire Sussex” can make a real difference to enquiry volume.
The result
Nigel’s been really pleased with how it turned out, and more importantly, the site’s been driving a good amount of leads. When someone lands on the page, they immediately get what Acre Shepherd Huts is about — and they can see the quality of what’s on offer.
For a new venture, having a website that looks established and professional from day one makes a real difference.
