Acre Landscapes is a premier landscaping company in Sussex, specializing in transforming both residential and commercial outdoor spaces. They needed a website that would effectively showcase their craftsmanship and extensive portfolio while making it easy for potential clients to envision their services.

Project Goals

1. Portfolio Showcase: Create an immersive gallery system to highlight their diverse landscaping projects and expertise.
2. Brand Modernization: Develop a contemporary website design that reflects their professional approach to landscaping.
3. Easy Management: Implement a straightforward content management system for the Acre team to update their project portfolio.
4. Mobile Optimization: Ensure the website performs flawlessly across all devices.
5. Lead Generation: Design clear pathways for potential clients to request consultations and quotes.

Design and Development Process 1. Discovery and Planning: We began with a deep dive into Acre’s project portfolio and service offerings, understanding their unique approach to landscaping and their client communication needs.

2. Design Phase: Using Figma, we created a design that emphasizes visual storytelling and showcases their work. Key design elements included:

• Visual-First Approach: Large, high-impact project photography to immediately demonstrate their expertise and attention to detail.
• Clear Service Structure: Intuitive categorization of their residential and commercial services, making it easy for potential clients to find relevant information.
• Trust Building: Integration of client testimonials and project outcomes alongside portfolio pieces to reinforce their reputation.

3. Development Phase: We built the site on WordPress, creating a custom theme that prioritizes both visual impact and ease of management. Key features included:

• Custom Portfolio System: Development of a tailored project showcase with filtering options for different types of landscaping work.
• Optimized Image Handling: Implementation of advanced image optimization to ensure fast loading times without compromising visual quality.
• User-Friendly CMS: Creation of custom post types and intuitive backend interfaces for easy content updates.

4. Testing and Launch: Comprehensive testing across devices and browsers ensured consistent performance and visual integrity. The site was launched after final approval from the Acre team.

Outcomes

• Enhanced Project Showcase: The new website effectively displays Acre’s craftsmanship through an elegant and easy-to-navigate portfolio system.
• Improved Client Engagement: The streamlined design has led to increased inquiry rates and longer site visit durations.
• Efficient Content Updates: Acre’s team can now easily add new projects and update their service offerings through the intuitive WordPress backend.
• Mobile Performance: The responsive design ensures an optimal viewing experience across all devices, particularly important for clients viewing their work on-site.